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I
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Insights and Expertise
Previously, Visa was not Spotlighting companies that promote
scrutinizing and validating data.
Resource Guide Listings innovation in the payments industry
As was widely known, much of
the Level 2 and Level 3 data was
merely filler data and was neither
accurate nor validated.

Level 3 interchange programs. Verified merchants will
receive reduced interchange rates immediately.

However, Visa is introducing a lagged interchange pro-
cess flow whereby non-verified merchants can be cred-
ited back for interchange rate reductions within 10 to
15 days. These post-settlement adjustments could pose
an operational challenge for merchant billing as well as
financial reconciliation and residuals.

In the final phase of Visa’s CEDP rollout, Commercial
and Small Business Level 2 Interchange programs are
eliminated for all non-fleet fuel categories. This is an
enormous impact as Level 2 required far less data as
indicated in the table above, and many merchants do Custom pages on our high-tra c website showcasing

not have the availability or specificity to provide Level
Banner Size 3 data. Level 3 will exist with expanded interchange your company’s unique message
resource guide programs, and be subject to the verified/non-verified
merchant validation.
option available. So, who wins? Issuers might. They will see a reduction • Your own, customized News from the Wire that highlights

in Level 2 and Level 3 transactions and thus an increase stories about your company
Budget friendly in interchange. Depending on the value of the rewards
advertising with more space for provided to cardholders, this could result in additional • Featured content: updated monthly, either by your in-house
margins. Visa wins (who do you think is writing the
details about your company’s rules anyway?). The card company will get 5 basis writers or by one of ours
services, products and more. points on all Level 2 and Level 3 transactions.

To minimize impact, get the reports on your merchants. • Custom infographics and videos
Inquire about our Understand the messaging, and work with your mer-

banner size resource guide listing. chants to ensure compliance with these enhanced re- • Premier content placement in each issue of e Green Sheet
quirements and make sure your residuals account for
the post-settlement adjustments. • And so much more...
Call today As founder of Humboldt Merchant Services, co-founder of Eureka

for more details. Payments, and a former executive for such payments innovators as
WePay, a division of JPMorgan Chase, Ken Musante has experience in
707-284-1693 all aspects of successful ISO building. He currently provides consulting
services and expert witness testimony as founder of Napa Payments
and Consulting, www.napapaymentsandconsulting.com. Contact
Or email us at him at kenm@napapaymentsandconsulting.com, 707-601-7656 or Rick@greensheet.com
www.linkedin.com/in/ken-musante-us.
Advertising@greensheet.com As CFO and co-founder of Secure Bancard, Elaina Smith specializes

in helping ISOs, ISVs and agents gain control over their merchant
services portfolios, maximize revenue, and scale their operations 707-284-1693
with confidence. Connect with her on LinkedIn at www.LinkedIn.
com/in/elainademezasmith/

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