Page 37 - GS250502
P. 37
NewProducts
Bluefin "Managing sensitive cardholder data across platforms has
become increasingly complex," said Tim Barnett, chief
Network Tokenization information officer at Bluefin. "With network tokenization
www.bluefin.com now part of ShieldConex, clients offload that complexity
and gain the benefits without having to manage it
themselves."
One platform for tokenization, P2PE, compliance
The updated ShieldConex platform combines vendor-
agnostic vaultless tokenization with PCI-validated
point-to-point encryption (P2PE) and now network
tokenization—offering comprehensive data protection in a
single solution. Bluefin added that it allows organizations
to reduce PCI compliance burdens while safeguarding
payment credentials, personally identifiable information
(PII), and protected health information (PHI).
Replace sensitive "This advancement underscores Bluefin's commitment
to delivering future-ready security," said Drew Monroe,
transaction data chief revenue officer at Bluefin. "ShieldConex now stands
as one of the most comprehensive platforms available
with secure tokens for sensitive data protection across digital and in-person
channels."
ShieldConex supports enterprises, software vendors
luefin, a global provider of payment and data and SaaS platforms, integrating easily into diverse
security, added network tokenization to its environments without vendor lock-in, Bluefin said,
ShieldConex® Tokenization as a Service and adding that merchants gain the benefits of network
B Orchestration platforms. This enhancement tokenization—such as lower fraud risk and improved
gives merchants the ability to provision and manage authorization rates—without the overhead of establishing
network-issued tokens from major card brands—includ- direct relationships with each card network.
ing Visa, Mastercard, American Express, and Discover—
streamlining the protection of sensitive payment data, the Bluefin pointed out that it secures more than 2.5 billion
company stated. pieces of data annually and serves over 35,000 clients in
60 countries. The company partners with more than 300
Network tokenization now part of ShieldConex organizations and continues to invest in technologies
that enhance trust and reduce risk across the payments
Network tokens replace primary account numbers (PANs) ecosystem.
with secure, non-sensitive tokens issued directly by the
card networks. These tokens are interoperable across
processors, acquirers and gateways, making them ideal
for omnichannel merchants that require secure, flexible
and scalable solutions, Bluefin noted.
37
