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Insights and Expertise

er visit your office than a generic beach with swaying
palms, or a high-rise penthouse with a non-breathing
cat.
Let them into your environment and let that photo of
your kid in a football jersey or that hat you're wearing
spark a conversation. Someone on a Zoom call recently
asked why the number 22 is printed on my hat and I
was happy to explain that 22 is Caitlin Clark's (now re-
tired) number.
Casual mindset
Eighty-five years after it became a thing, I think we can
safely say that casual workplace dress is here to stay.
I have a client who generates millions of dollars in
monthly revenue and wears expensive sweatpants.

Ha
p
y
Happy Don't be shocked by younger businesspeople's casual
p
attitudes, tattoos and playful office environments. Sure,
they're having fun, but don't be fooled. They're as seri-
ous as we are when it comes to meeting deadlines, quo-
M em o r i a l When I ask prospects who are 30 to 60 minutes away
Memorial
tas and KPIs.
from my office if they'd like to drop by or meet virtu-
!
D
Day! ages and backgrounds find virtual meetings are faster
ay
ally, most of them choose to meet online. People of all
and more efficient, but I always give them the choice.
It's important in sales to create a level playing field for
you and your prospects. If you're the only person wear-
ing a suit and tie in a room full of T-shirts, hoodies and
b
o
m
k
a
ur
es o
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et
s a
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V
“Veterans are a symbol of what makes our sweatpants, what are your chances of closing that deal?
“
n
e a sy
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r
e
v
r
er f
g
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nation great, and we must never forget all While everyone has an opinion on what to wear on
n
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et a
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t, a
t n
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d w
a
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s
”
e o
they have done to ensure our freedom.” a sales call, I can confidently say that dressing down
e t
t
a
y h
o en
e
e do
do
ur f
r
e
v
m.
e
h
has not hurt my business. If anything, it has made this
~ Rodney Frelinghuysen
~ R o dn e y F r e lin g h u ys en 64-year-old more relatable and less of a dad to a young-
er clientele.
Want to know more? Keep reading The Green Sheet and
W i s hin g y o u a j o y fi l le d h o lid a y consider following me on LinkedIn, where we can share
Wishing you a joy filled holiday
ideas and support each other.
y t
ur
l
o y
o
m o
s.
f
from our family to yours. Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
mi
r
o
ur fa
Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
to Biz podcast. Email him at allen@npsbank.com and connect
on LinkedIn https://www.linkedin.com/in/allenkopelman/ and
Twitter @AllenKopelman.
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