Page 19 - GS250401

Spotlight Innov ators
Spotlight Innovators

flexibility necessary to manage increased customer volume and future growth.

With bluu™ Tab Order, restaurants can operate more efficiently, improve service speed, and deliver an exceptional
customer experience.

Contact us immediately to secure this limited-time offer!
For more information, visit www.ebluu.com or contact us at Phone: 855.835.7919 or Email: sales@ebluu.com

About BLUU
Founded in 1994 as United Merchant Services, Inc. (UMSI), the company has grown into a leading payments provider
specializing in Merchant Business Solutions, ranking 50th in the US Merchant Acquirer rankings by the Nilson Report
(March 2024). In 2022, UMSI and United POS Solution, Inc. (now Bluu, Inc.) formed the BLUU group, which includes
Allup Finance, Allup.com, and One Merchant Solution. BLUU aims to lead the Merchant Business Solutions and Payment
Processing market through unified branding and innovation in SaaS platforms, hardware, software, and seamless POS
solutions. Its “United POS as a Service” (UPaaS) helps resellers maximize profits with cost-effective POS systems.

Going global:

Making ecommerce work for you.

I t's a small world, after all — but it's a huge market for consumers. While shopping locally is still a big trend, there

is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros …

Forbes reports that global ecommerce topped $6.3 trillion in 2023 — and it's forecast to be more than $8 trillion by 2026.
Meanwhile, PayPal found that 57% of the world's consumers do their shopping with world-wide savvy.

Clearly, there is ample opportunity for merchants who go global, but the move can also have its challenges. From logistics
to pricing to payment options — as well as significant cultural differences — understanding the intricacies of global
ecommerce can help you decide if it's right for your business.

Each point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here
are a few considerations.

Cultural sensitivity.
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.

Regulatory hurdles.
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
stay on top of it all.
Getting it shipped.

Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer
19