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Inspiration

Help merchants spring into success

with a seasonal refresh

s winter fades and spring emerges, businesses sells products, services or experiences, seamless
have a prime opportunity to revamp their omnichannel capabilities are critical. Help them by
offerings, attract new customers and re-engage ensuring businesses are equipped with integrated,
A their loyal base. For you, as ISOs, merchant seamless online and in-person payment solutions.
level salespeople and other experts advising merchants, Features like curbside pickup, appointment sched-
this seasonal shift presents a perfect chance to help mer- uling and seamless invoicing can help businesses
chants optimize their payment solutions, refine customer capture every sale.
service strategies and drive revenue growth. 4. Strengthen security and chargeback prevention:
Fraudsters don’t take a seasonal break, and mer-
Following are five suggestions on how to do just that: chants shouldn't either. Spring is a great time to
help merchants verify that their payment solutions
1. Refresh promotions and loyalty programs: Spring are PCI-compliant, implement stronger authentica-
signals renewal, making it an ideal time for mer- tion methods and get up to speed on chargeback
chants to update their marketing and promotions. prevention to reduce risks while fostering customer
Help merchants maximize loyalty programs, pro- trust.
vide seamless integration with POS systems, and 5. Offer tailored business insights: You have access
enable contactless and mobile rewards. Remind to valuable transaction data that can help mer-
merchants that limited-time spring promotions— chants identify trends and opportunities. Providing
such as discounts on fresh inventory, referral incen- insights into seasonal shopping patterns, peak sales
tives or bonus points for seasonal purchases—will times and popular product categories will empower
keep customers engaged and spending. merchants to make data-driven decisions, adjust in-
2. Enhance payment flexibility: Consumer spending ventory and refine marketing strategies.
habits often shift with the seasons, and flexible pay-
ment options can improve conversions. Enabling By positioning yourself as a trusted adviser, you can
merchants to accept digital wallets, BNPL solutions ensure merchants step into spring with confidence, pre-
and QR code-based payments will help them meet pared to embrace new opportunities and enhance their
evolving consumer expectations. Assess whether bottom line.
your merchants’ checkout experiences—both in-
store and online—are frictionless, fast and aligned
with modern trends.
3. Optimize ecommerce and omnichannel experi-
ences: Spring is a time of increased travel, outdoor
activities and event planning. Whether a merchant Kate Gillespie, President and CEO

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