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NewProducts
The technology is now available in POS terminals through
Rain Technology payment solutions manufacturer Datecs. In addition, Rain
Technology reduced pricing for standard POS display siz-
POS Switchable Privacy es to make this innovation accessible to more businesses.
paul.treichler@raintechnology.com Beyond retail, Rain Technology pointed out, the technolo-
gy offers applications in healthcare, ensuring HIPAA com-
www.raintechnology.com pliance by protecting patient data on displays. The dual-
purpose solution promotes both security and marketing,
serving industries such as restaurants, hotels, transit, and
theme parks, the company added.
Rain Technology prides itself on having built a portfolio
of over 700 patents and 4 million units shipped to date,
as well as the fact that its POS Switchable Privacy solu-
tion earned accolades in both the 2024 RTIH Innovation
Awards and the 2024 MarTech Breakthrough SalesTech In-
novation Awards.
To explore this technology, contact Rain Technology at
paul.treichler@raintechnology.com or visit www.raintechnol-
Stop hackers, ogy.com.
reinforce brand-
ing, build custom- Snapshot of Upcoming Events
er trust
ain Technology, a company dedicated
to directional display innovation, said
it launched its groundbreaking POS
R Switchable Privacy solution. Designed to
protect customers from visual hackers, this cutting-
edge technology also enhances branding opportuni- March 10 - 13, 2025
ties for retailers, the company stated. ARIA Resort & Casino Las Vegas
The growing use of POS terminals has brought pri- merchantriskcouncil.org/events/2025/mrc-vegas-2025
vacy concerns to the forefront, Rain Technology
noted, explaining that transactions are vulnerable to
visual hacking, from PIN entry to tipping screens.
Rain Technology's solution embeds a proprietary liq-
uid crystal layer into POS display panels, electroni-
cally controlling the viewing angle. During private
moments, such as payment entry, the screen restricts
visibility to the user; at other times, it transitions to NEAA Conference 2025
a wide angle, displaying promotional content to pe-
ripheral viewers.
March 18 - 19, 2025
“This innovation is a win-win for retailers and cus- Harrah’s Resort Atlantic City Atlantic City, NJ
tomers,” said Rain Technology CEO Robert Ramsey,
Ph.D. “Consumers gain privacy and security, while https://genevent.kleerreg.com/(S(zhndvtnmjsxla-
retailers can leverage the display for branding and zyz413hldj0))/showreg/Info?CustomerID=1827&Show-
promotions.” Code=NEAA25
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