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Insights and Expertise

Dealerships can say goodbye to uncertainty due to fluc-
Streamlining the transaction tuating fees and focus on what really matters – growing
their business and improving the customer experience.
process not only reduces the
burden on dealership operations The care and maintenance dealerships provide to vehicles
needs to be given to their business operations, too. Dealer-
but also drops pesky wait ships can make progress toward operational excellence by

times, which should directly choosing a secure, efficient and reliable payment process-
ing system that, at the end of the day, will supercharge
improve customer retention and the customer experience and play a role in achieving long-
satisfaction. term financial success.
Austin Mac Nab is CEO and founder of VizyPay, a Waukee, Iowa-based
provider of payment technology solutions for rural small businesses
Lastly, payment processors need to make a concerted effort across the United States. With over 20 years of experience, Mac Nab is
to ensure dealerships have access to programs to reduce an expert in the payment processing, bank card and retail industries.
and/or wipe sneaky interchange fees entirely from their In 2017, Mac Nab launched VizyPay with the goal of disrupting the
bottom line. The payment processor can make provisions status quo of the payments space to help rural small businesses level up
such as cash discount programs that isolate the processing their operations and save money on processing fees. Under Mac Nab's
fee and shift the processing costs away by offering incen- leadership, VizyPay was listed on Forbes FinTech 50 and is the #2 fastest
tivized discounts to customers paying by cash or debit. growing company in Iowa with 100+ staff and thousands of customers.
In 2022, Mac Nab was awarded the Electronic Transaction Association's
Flat rate pricing can also level the playing field by elimi- Forty Under 40 Award for shaping the future of payments and named
nating the complexities associated with interchange fees Technology Association of Iowa's CEO of the Year for his role in super-
by applying a fixed fee on each transaction regardless of charging Iowa's tech scene and promoting access to payments technol-
the transaction method or card type. ogy among rural small businesses. Contact him via LinkedIn at www.
linkedin.com/in/macnab07.

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