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3. What about the landscape for small businesses and lombia, in the beginning of 2020, and we had to shut
small versus large ISOs as we move into 2025? How it down about a year after opening due to the massive
can they meet their distinct challenges and prosper? complications due to Covid. It was not a complete loss
as we learned a lot, and now that we are comfortable
ISOs need to think about software, as software is the with the economic environment, at least for the next
new ISO. One of my friends said, "TISO, Technology four years, we are ready to do it again.
ISOs."
3. What about the landscape for small businesses, as
Agents need to change their mindset from being a well as for small versus large ISOs as we move into
credit card person selling merchant services to being 2025? How can they meet their distinct challenges and
a solution provider. We need to sell solutions to mer- prosper?
chants the same way as our fintech competitors are do-
ing. How to meet these challenges: partner with ISO I think the landscape for small and large businesses
who have the technology; partner with ISV companies looks bright as we move into 2025. Certain policies,
and sell solutions. Technology and software are the fu- regulations and high taxes that are beyond the control
ture of our business. of any business can be extremely deflating.
Justin Milmeister The new administration is very pro-business, and this
CPPElite Merchant Solutions will allow companies both large and small to prosper
and reap the rewards for the risk they endure. 2025 will
1. What do you expect the economy's trajectory will likely be a year of major acquisitions as interest rates
look like in the coming year, and why? And what eco- are likely to start creeping down, and this will cer-
nomic markers will you focus on, among the many tainly benefit larger companies in the market for high
data points and opinions available, to guide your value deals. In our industry small ISOs still have an
business decisions going forward? edge versus the large ISOs when it comes to personal-

ized service.
I think with the incoming administration the economy
will boom once again due to the policies that will be There are still many merchants that value this "red carpet
implemented that are very pro-business. The prior ad- service" approach the large ISOs cannot provide outside
ministration was just the opposite, which caused many of their exceptionally large clients. If you are a small ISO
businesses harm and, in many cases, to close all to- and do not provide exemplary service, which is our only
gether. edge versus the big boys, there is a good chance 2025 will
be extremely difficult.
The markers I will be focused on primarily will be in-
terest rates and tax policy. When these two markers
are reduced this will create a windfall for the economy
and the country as a whole. Businesses will be more COMPANY
PROFILE
inclined to expand when money is cheaper with lower Get the right
interest rates and take on risk if they are able to retain Company Name folks talking
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Contact
more of their money with lower taxes. L Logo Position
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2. What specific plans do you have for your business Company’s story: business with a

in 2025? Will you be branching into new ventures, Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
staying the course or some combination of the two? dolore magna aliqua. Green Sheet
Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo conse-
quat. Duis aute irure dolor in reprehenderit. Company profile!
I think many businesses like mine were waiting for
election results to decide plans and initiatives for 2025
and beyond. A healthy pro-business environment re- We’ll help you showcase
quires some stability and faith that leadership in this Your products and services
country has the best interest of their citizens. Your mission
Your skills and expetise
The last four years have been brutal because the many We’ll tell the world
Why your company matters
policies discussed and/or implemented were the very Take steps now to
opposite of what fosters a healthy economy. Various Enhance your visibility
policies that were discussed but not implemented, Boost your credibility
thankfully, would have been detrimental to the econ- Gain industry recognition
omy and carried an America-last theme. Unlock networking opportunities
Stir investor interest
As a direct result of the election, Elite Merchant Solu- Don’t delay!
tions is going to look once again to open a call center Contact Rick Aston today at
internationally. We opened an office in Medellin, Co- 707-284-1693 or rick@greensheet.com
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