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IndustryUpdate

rials. Building on Mastercard’s goal to eliminate first-use Priceline picks Affirm as pay-over-time provider
PVC plastics by 2028, BHN has already shifted 60 per-
cent of its network cards to paper-based materials and is Priceline and Affirm expanded their partnership, mak-
aiming for 75 percent by year-end 2024. ing Affirm the exclusive pay-over-time provider for
Priceline Partner Solutions.
This initiative, launched across the United States and
Canada, reduces plastic waste without disrupting con- Travel brands using Priceline Partner Solutions can now
sumer or retailer experience. BHN CEO Talbott Roche integrate Affirm into their checkout flows, enabling cus-
highlighted the company’s leadership in sustainable tomers to book trips and pay over time. Affirm’s trans-
payment solutions and its collaborations to inspire parent, fee-free payment options, available for purchases
broader industry adoption of eco-friendly practices. of $50 or more, align with growing consumer demand
for flexibility, evidenced by Affirm’s 25 percent growth
BLAZE, Metrc team up on in travel and ticketing, the partners noted. The collabo-
retail ID for cannabis market ration enhances Priceline's offerings, driving increased
sales, higher order values and improved conversion
BLAZE Solutions Inc., a provider of cannabis retail rates for partner brands, they added.
technology, integrated with Metrc Retail ID to boost
efficiency for dispensaries. The integration supports Treasury Prime, Sigma beef up
pre-labeled products with unique QR codes designed to controls, business intelligence
streamline inventory intake and checkout processes. QR
codes link customers to brand-managed product pages Treasury Prime stated the collapse of Synapse under-
with descriptions, lab results and images. By eliminating scores the critical need for banks to have access to their
the need for relabeling and simplifying package merg- platform data. To address this, the company introduced
ing, this integration saves dispensaries significant time Prime Analytics to enhance data insights and regula-
and costs, the partners stated. tory controls. Built on Treasury Prime's data warehouse
foundation, Prime Analytics offers out-of-the-box stan-
DoorDash, InComm debut dard reports, including ledger balances, transaction
in-app gift card shopping reconciliation, ACH return ratios, and payment activity,
the company noted. Partnering with Sigma Computing,
InComm Payments and DoorDash partnered to offer a it also allows customizable business intelligence tools
digital gift card mall within the DoorDash app. This col- for tailored insights. Now in private, free beta, Prime
laboration, the partners pointed out, simplifies holiday Analytics empowers banks and clients to drive growth
shopping with speed, convenience and exclusive savings and compliance.
for DoorDash users.
ACQUISITIONS
Customers can browse and order gift cards for hun-
dreds of merchants, with certain limited-time discounts
available, the partners stated. DashMart, DoorDash’s Celero Commerce acquires Precision Payments
fulfillment platform, will also deliver physical gift cards,
providing a convenient solution for last-minute holiday Celero Commerce acquired Precision Payments, an elec-
tronic payments provider for small and midsize busi-
gifting, they added. DashPass members will receive a 10
percent discount on select gift card orders, while non- nesses, to enhance Celero’s presence in the multi-lane
retail sector and expand its North American sales net-
members will get a 5 percent discount.
work. Founded in 2009, Precision is known for custom-
Fiserv, ADP team up for SMB success ized solutions and white-glove customer service, and its
founder, Joel King, emphasized the opportunity to offer
Fiserv and ADP partnered to deliver an integrated solu- clients a broader range of innovative products through
tion for U.S.-based small businesses, combining Fiserv’s Celero. Kevin Jones, Celero’s CEO, highlighted the com-
Clover and CashFlow Central with ADP’s RUN Powered panies' shared focus on high-tech, high-touch solutions,
by ADP. This collaboration is expected to simplify pay- positioning the combined team to drive growth and bet-
roll, cash flow and payments, addressing the demand for ter support their SMB clients.
a unified business management system.
LeafLink acquires Leaf Trade marketplace
Set to launch in early 2025, the partnership was formed Cannabis wholesale platform LeafLin acquired Leaf
to empower small business owners to streamline opera- Trade, a marketplace for multi-state operators and
tions, enhance efficiency and focus on growth. Leaders enterprise cannabis companies. According to LeafLink,
Frank Bisignano (Fiserv) and Maria Black (ADP) empha- this acquisition enables it to support businesses of all
sized their shared commitment to supporting small sizes with enhanced marketplace offerings and tools.
businesses and strengthening their impact on local Both platforms will continue operating seamlessly dur-
economies.
ing the integration process, LeafLink affirmed, add-
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