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Insights and Expertise

Helping your merchants with

marketing in the new year

that merchants' websites and marketing strategies are
optimized for mobile, as mobile commerce continues to
grow.

More and more consumers, especially Gen Zers and
zillennials (the micro-generation that overlaps late
millennials and early Gen Zers) are shopping via mobile
apps and social media platforms—and they're utilizing
BNPL functionality online more than ever before, 40
percent per month to be exact.

Merchants who offer multiple purchasing channels help
provide a smooth, user-friendly shopping experience for
their customers. As a reseller, you'll need to ensure that
you provide multiple payment solutions like recurring,
By Jaki Kackert mobile and contactless options to help them keep up with
Creative Marketing Consultant consumer demand.
t's never too early to look ahead to the opportuni- And let's not forget the impact social media channels have
ties for the new year. Even though January is right on potential sales. According to recent data, approximately
around the corner, merchants are challenged right 18.5 percent of total online sales are currently generated
I now with balancing the day-to-day operations dur- through social media platforms like Meta, Pinterest and
ing the holidays and planning for year-end reconciliation; TikTok, with this number expected to continue to rise in
the last thing they're focused on is next year. coming years. Helping your merchants understand the
importance of creating a sales and marketing plan for
But as the busy season begins to wind down, it'll be social media will be key for future success—for both you
reassuring to know that your organization has the and them.
marketing strategies and tools in place to help merchants Embrace social media and user-generated
turn the calendar to a successful 2025. content marketing

Helping your merchants prepare for the new year with Assist merchants in content planning, developing a
effective marketing strategies involves proactive planning, content calendar for blogs, social media posts and videos
clear communication and strategic guidance. Here are that align with their brand and marketing objectives.
some approaches to ensure they start the new year strong. Work with merchants to plan marketing efforts around
Review performance and set new goals key times of the year such as seasons, holidays or product
launches to take advantage of the 5 billion social media
To move forward in 2025, your merchants need to users online.
understand what worked well in 2024. Ensuring that you
offer robust CRM and real-time inventory solutions can Encourage merchants to use video content, such as product
guarantee that your merchants have the right information demonstrations, live Q&A sessions, or tutorials to create
at their fingertips to analyze sales trends, customer engaging customer experiences. Merchants can showcase
behavior and marketing campaign effectiveness. user-generated content in their marketing efforts to build
trust and authenticity with their audience. Running
Having historical information can help them set realistic a contest where users post photos or videos featuring
and strategic sales and marketing goals for the new year. the merchant's products can boost brand visibility and
With the right data, merchants can better build their engagement and build trust and authenticity with their
marketing calendar to take advantage of specific trends, audience.
events, seasons, promotions and sales that resonated best Invest in multi-channel marketing
with customers.
Optimize mobile and ecommerce platforms Multi-channel marketing is important for one reason: be
everywhere that your customers are. Leveraging multiple
Help your merchants audit their websites for speed, channels—email, video, the aforementioned social media,
mobile responsiveness and ease of navigation. Ensure direct mail, print, etc.—allows merchants to interact with

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