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Insights and Expertise







            Another way to go is to leverage
             the certification of an existing
              gateway. The upside is if you
              integrate into a device that is
             already certified to a gateway,
           you may leverage all the existing

                        certifications.



        Although kiosks are not good feedback receptacles,
        knowing that and providing customers an easy way to
        provide their feedback may offer guidance.

        That is not, however, a substitute for a well-designed
        tech trial. No customers want to "fail fast" on their
        dinner order.

        Solution providers have ample ready-to-market kiosk
        solutions. Understanding your use case fully is key
        for solution development. Think about the required
        interactivity. A parking garage will not need associated
        pages, while a lunch menu may require additional
        navigation pages.

        Consider where the terminal will be installed and the
        various physical conditions, lighting, screen visibility
        and temperature. Consider fail-overs in the event of
        power outage and communication issues. Ensure your
        solution will withstand both the elements and pre-
        elementary toddlers.

        Provide for the needs of the visually impaired and
        access from a wheelchair. Consider the security of the
        buyers and their need for physical and informational
        security.

        Certainly, this list may be daunting, but your success-
        ful implementation relies on planning, mapping, de-
        velopment, tech trial and beta. The earlier the issues
        are identified, the less impactful they will be.


        As founder of Humboldt Merchant Services, co-founder of Eureka
        Payments, and a former executive for such payments innovators
        as WePay, a division of JPMorgan Chase, Ken Musante has experi-
        ence in all aspects of successful ISO building. He currently provides
        consulting services and expert witness testimony as founder of Napa
        Payments and Consulting, www.napapaymentsandconsulting.com.
        Contact him at kenm@napapaymentsandconsulting.com, 707-601-
        7656 or www.linkedin.com/in/ken-musante-us.







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