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Insights and Expertise
Another way to go is to leverage
the certification of an existing
gateway. The upside is if you
integrate into a device that is
already certified to a gateway,
you may leverage all the existing
certifications.
Although kiosks are not good feedback receptacles,
knowing that and providing customers an easy way to
provide their feedback may offer guidance.
That is not, however, a substitute for a well-designed
tech trial. No customers want to "fail fast" on their
dinner order.
Solution providers have ample ready-to-market kiosk
solutions. Understanding your use case fully is key
for solution development. Think about the required
interactivity. A parking garage will not need associated
pages, while a lunch menu may require additional
navigation pages.
Consider where the terminal will be installed and the
various physical conditions, lighting, screen visibility
and temperature. Consider fail-overs in the event of
power outage and communication issues. Ensure your
solution will withstand both the elements and pre-
elementary toddlers.
Provide for the needs of the visually impaired and
access from a wheelchair. Consider the security of the
buyers and their need for physical and informational
security.
Certainly, this list may be daunting, but your success-
ful implementation relies on planning, mapping, de-
velopment, tech trial and beta. The earlier the issues
are identified, the less impactful they will be.
As founder of Humboldt Merchant Services, co-founder of Eureka
Payments, and a former executive for such payments innovators
as WePay, a division of JPMorgan Chase, Ken Musante has experi-
ence in all aspects of successful ISO building. He currently provides
consulting services and expert witness testimony as founder of Napa
Payments and Consulting, www.napapaymentsandconsulting.com.
Contact him at kenm@napapaymentsandconsulting.com, 707-601-
7656 or www.linkedin.com/in/ken-musante-us.
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