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Inspiration

Time for a preemptive strike

he period right processes, enhancing security features or integrating new
after Labor Day in digital and mobile payment options, your expertise can
the United States make all the difference as they gear up for their busiest
T is a time of oppor- season of the year.
tunity for payments profes-
sionals. Many merchants Moreover, this is an excellent moment to offer educational
have shifted their focus from content, webinars or one-on-one consultations that equip
summertime products and your clients with knowledge they need to tackle promising
services and wound down new challenges. Helping merchants understand the latest
their back-to-school sales, but they haven't yet ramped trends and best practices in payment processing will also
up their Halloween merchandising and promotions for strengthen your relationships with them.
Halloween and the busy year-end holiday season.
So don’t let September pass by unnoticed. Seize this time
Merchants are starting to think about the upcoming to add value and position yourself and your clients for
sales surge, making this the perfect time for you, as their victory in the busy months ahead. By focusing on this
valued partner, to help them recalibrate and refocus. Use often-overlooked period, you can ensure that when the
this month to connect with them, review their current holiday rush begins, your merchants are not just ready—
payment processing needs and offer tailored solutions to they're ahead of the game.
help them thrive during the busy months ahead.

Consider this time as a preemptive strike. By reaching out
to merchants now, you can address potential pain points,
upgrade systems and introduce new features that will
enhance their efficiency. Whether it's optimizing checkout Kate Gillespie, President and CEO

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