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Education

store is an important first step. However, introducing a • Ensure that your POS system is capable of processing
customer loyalty program and offering discounts and oth- basic payment methods as well as Apple/Google Pay.
er incentives for repeat purchases across all channels goes • Allow customers to split payments and park sales.
much further toward increasing customer lifetime value.
• Offer financing options for larger purchases, such as
Cross-channel CRM involves: installment payments or store credit.
• Integrating your POS system with your CRM system Creating an omnichannel-ready POS system requires care-
to track customer behavior across all channels OR ful planning and a thorough understanding of customer
simply choosing a POS system that treats your ecom- needs. By defining your omnichannel strategy, choosing
merce store as the single source of truth with two- the right technology, implementing an ecommerce store
way customer data synchronization. or cross-channel inventory management and customer
• Offering personalized recommendations based on a relationship management, training employees to use the
customer’s purchase history and preferences, which system, and offering multiple payment options, you can
may require additional staff training. create a POS system that meets the needs of today’s cus-
• Introducing a cross-channel customer loyalty pro- tomers and helps your business stay competitive.
gram, either custom-coded or through an app that is
available in both your ecommerce platform and POS In today’s day and age, an important first step could be
of choice. building an ecommerce store and identifying a POS that
looks at it as the single source of truth.
Train employees to
use the system David Mainayar specializes in cutting-edge point-of-sale and ecom-
To create an effective omnichannel POS system, you need merce systems. He is the chief growth officer at Oliver, its expansive prod-
to train your employees to use the system. Employees uct line consisting of POS, kiosk, websites and hardware, as well as the
should be able to provide a consistent experience for cus- world’s first ever Commerce Development Kit. Oliver’s reseller program
tomers across all channels, and they should be able to an- empowers payment solutions companies to differentiate themselves
swer the vast majority of customer questions. The right with best-in-class commerce tools. Reach out to him at dm@oliverpos.
POS system will have an intuitive user com or +1 951-551-2243.
experience that makes training staff
that much easier.

To train your employees, you should:
• Provide comprehensive train-
ing on the POS system, includ-
ing how to process transactions,
manage inventory, and access
customer data.
• Train employees on how to pro-
vide a consistent experience
across all channels, including
how to handle in-store pickup
and online returns.
• Teach employees how to use cus-
tomer data to provide personal-
ized experiences and recommen-
dations.
• Provide ongoing training and
support as new features and up-
dates are released.
Offer multiple payment options

Finally, an effective omnichannel POS
system should also offer multiple pay-
ment options to customers, both in
terms of how they pay and what they
pay with (e.g. cash, credit, e-wallets,
etc.). To offer multiple payment op-
tions, you should:

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