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IndustryUpdate




          lion in 2023. This growth of over 260,000 percent reflects   ultrasonic proximity verification solution can be lever-
          the early stage of the sector, which is currently limited   aged for mobile payment and mobile ticketing scenarios,
          to pilot projects, researchers stated.  Adoption will be   where the high cost of QR code scanners and NFC read-
          driven by governments leveraging CBDCs to boost         ers can become obsolete with one complete platform
          financial inclusion and increase control over how digi-  offered by Meep.
          tal payments are made, researchers noted, adding that
          CBDCs will improve access to digital payments, particu-  NPS, GoDaddy partner to help banks
          larly in emerging economies where mobile penetration
          is significantly higher than banking penetration. Since   Nationwide Payment Systems, a GoDaddy premier part-
          CBDCs are issued by central banks, they will be closely   ner and paytech solutions provider, launched a suite of
          targeted to domestic payment challenges initially, with   services for banks and credit unions designed to boost
          cross-border payments coming later.                     non-interest revenue. The program enables financial ser-
                                                                  vice providers to win back market share from dominant
          Processor relationships matter for CUs                  processing brands and capture new revenue streams
                                                                  by offering merchant services to business customers,
          Member Access Processing, a provider of the Visa DPS    according  to Allen  Kopelman,  CEO  and  co-founder  of
          debit, credit,  ATM, prepaid, and mobile processing     NPS. "As a premier partner of GoDaddy, we're promot-
          platform to credit unions (CUs), released its 2022 MAP   ing a bank partnership program that combines best-
          Happiness Report, a survey of CU leadership to assess   in-class GoDaddy offerings with our suite of merchant
          their happiness with their card processing and payment   services," Kopelman said. "Our ability to assist with all
          solution providers. The report revealed nearly 65 per-  types of merchant accounts, including special, hard-to-
          cent of CUs stated their card processor is very important   place categories, creates a one-stop-shop for merchants."
          to their success. Less than 9 percent rated the processor
          relationship somewhat  unimportant  or not  important.   Pocketbook, Brand target SMBs
          Happiness grew significantly from 2021. A majority of
          respondents stated they were very happy with their      Pocketbook, a white-label embedded financial solution
          debit (69.5 percent) and credit (67.1 percent) programs—  with branded banking solutions for small and midsize
          an 18-point increase for  debit  and  nearly a 17-point   businesses (SMBs) and Bond, an embedded finance plat-
          increase for credit from 2021.                          form, devised a digital wallet solution designed to allow
                                                                  customers to accept payments directly from their own
           PARTNERSHIPS                                           branded wallet. Pocketbook said this offers customers an
                                                                  alternative to expensive, slow, outdated legacy payment
          EVO Payments integrates with OVII                       methods. The new digital wallet uses Bond's Accounts
                                                                  and ACH APIs to provide a low-risk, low-cost alterna-
          EVO Payments Inc., a provider of payment technology     tive to card payments that can eat up to 5 percent of a
          integrations and acquiring solutions, said it completed   merchant's profits per transaction, the partners stated.
          its integration with OVVI, an innovative developer of   Pocketbook's SMB clients will now be able to offer a
          technology for the restaurant,  hospitality  and  retail   seamless experience to their customers by embedding
          industries, to provide EVO's fast and secure payment    an end-to-end white-label digital wallet hosted on the
          acceptance solutions to OVVI customers. EVO will        client's domain or app, they added.
          enable OVVI merchants to accept digital payment trans-  Wix, Stripe bring Tap to Pay on iPhone to U.S.
          actions in-store and online, utilizing their OVVI point-
          of-sale hardware. Customers in the restaurant, hospital-  SaaS platform for online platform management Wix.
          ity and retail industries will benefit from EVO's seamless   com Ltd. extended its partnership with Stripe to bring
          integration and reporting solutions, which are EMV and   Tap to Pay on iPhone to U.S.-based Wix merchants. This
          PCI  compliant  and support  all  contact and contactless   enables Wix merchants to accept secure, contactless
          transactions, including Google Pay,  Apple Pay, and     payments directly from their iPhones without needing
          Samsung Pay, EVO stated.                                additional hardware, Wix stated. Using the Wix Owner

          LISNR, Meep partner on ultrasonic authentication        App and a compatible iPhone, merchants can accept and
                                                                  process contactless payments from contactless credit or
          Meep, a provider of mobility-as–a-service (MaaS) in     debit cards,  Apple Pay, and other digital wallets. Tap
          Southern Europe, inked a partnership with proxim-       to Pay on iPhone provides an accessible, easy way to
          ity verification provider LISNR to enable contactless   streamline the payment transaction process and enable
          authentications for mobility operators and riders. The   merchants to accept payments  from  anywhere, Wix
          relationship between LISNR's contactless proximity      noted, adding that this method is a trusted payment
          capabilities and Meep's mobile app and platform capa-   experience that provides Wix merchants with more
          bilities will enable both groups to attract bus, train and   flexibility to confidently grow their businesses, build-
          transit operators looking for a more robust customer    ing upon Wix's robust product offerings that help users
          experience, the partners noted, adding that LISNR's     manage their business at every touchpoint.

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