Page 33 - GS230202
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Education




        have good sample code and documentation. This makes it   Even with these drawbacks known, some merchants
        faster and easier to integrate with fewer end points.    still opt for a Stripe- or Adyen-specific solution. When
        Because many companies make their living off the        this occurs, payment professionals may still be able to
        residual revenue from merchant processing, it's important   monetize the relationship by providing needed consulting
        to understand why merchants may choose that option as   services to assist the merchant minimize their hardware
        well as some of the drawbacks.                          costs and potentially add value by assisting the merchant
                                                                to integrate their disparate processing platforms.
        The cons

        Neither Stripe nor Adyen have access to a full complement   Done right, these merchants will appreciate the assistance
        of card accepting devices. Both require some code to    in achieving their goals and allow for some compensation
        payment-enable a merchant. From a cost standpoint, while   for the relationship. This will also leave open future
        Stripe’s single rate is attractive and allows merchants to   opportunities, referrals and ancillary services.
        understand their costs, it is more expensive than typical
        interchange plus pricing.                               Stripe and Adyen are great solutions and will continue
                                                                to enhance their offerings. Merchants should understand
        Adyen’s pricing is transparent and provided in an       their strengths and drawbacks. Payment professionals
        interchange++ methodology, but its pricing, too, can    should as well, so they can best position themselves for
        be more expensive than a typical interchange plus fee   success regardless of a merchant's processor selection.
        schedule. Adyen has a processing fee and discount/
        authorization fee in addition to Interchange. Moreover,   As founder of Humboldt Merchant Services, co-founder of Eureka
        Adyen typically has a minimum invoice, making           Payments, and a former executive for such payments innovators as
        processing expensive for smaller merchants.             WePay, a division of JPMorgan Chase, Ken Musante has experience in
                                                                all aspects of successful ISO building. He currently provides consulting
        Both  companies  enable  a  merchant  to  begin  processing   services and expert witness testimony as founder of Napa Payments
        quickly; however, this can lead to held or delayed funds   and Consulting, www.napapaymentsandconsulting.com. Contact him
        in the event that a merchant is not fully understood by the   at  kenm@napapaymentsandconsulting.com, 707-601-7656 or  www.
        processor.                                              linkedin.com/in/ken-musante-us/.
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