Page 17 - GS211202
P. 17

Views




        Will 2022 be the year of                                Seven predictions for 2022


        the great bank opening?                                 Change will continue in 2022, fueled by shifts in consumer
                                                                preferences and behavior. Here's what I expect to see in
                                                                the banking and payments space in 2022.
        By Vanni Parmeggiani                                          1. The preference for credit cards will continue to
        Go Cardless                                                   decline. Credit cards will continue to see a slow and
                                                                      inexorable decline as a preferred method of pay-
                   pen banking isn't new. Financial wellness          ment, driven by the preferences of younger Ameri-
                   apps—apps  that  connect  directly  to  people's   cans.
                   bank accounts to help them stay financially        2. BNPL and digital wallets will continue to gain
        O organized—are an example of open banking                    market share. Not everybody wants a $3,000 credit
        that most Americans are familiar with. But open banking       line to manage. Some people just want $200 that
        has many other applications, and those applications are       they can pay back in three installments. Younger
        laying the groundwork for a payments revolution—one           Americans will continue to drive adoption of BNPL
        that is well underway in other parts of the world.            and other digital-first forms of payment that better
                                                                      cater to their needs. In fact, in a recent U.S. Payment
        In the United States, open banking is likely to dominate      Trends Study from GoCardless (https://gocardless.com/
        headlines in the new year, along with other alternative       en-us/guides/posts/2021-us-payment-trends-report/) 70
        payments technologies—like digital wallets and buy now,       percent of American consumers revealed that they
        pay later (BNPL)—that will continue to gain market share      would rather use BNPL providers, like Klarna and
        and edge out credit cards, especially among Millennials       Afterpay, than credit cards. This increases to 87 per-
        and Gen Zers. U.S. federal agencies are regulating this       cent among Gen Z and Millennials.
        space to ensure that U.S. open banking ramps up and           3. Mobile devices will become the most important
        delivers consumer benefits as intended.
                                                                      form factor in payments. As mobile commerce vol-
                                                                      umes overtake ecommerce, mobile devices will offi-
   12   13   14   15   16   17   18   19   20   21   22