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CompanyProfile

Drive revenue, retention with

cash discount program

n 2016, SignaPay founder and CEO John Martillo
and Matt Nern, the company's managing partner,
began to explore innovative approaches to cash
I discounting. The stakes were high for this relatively
new concept: they believed their efforts would either
fizzle or reignite a maturing, consolidated payments
industry. With that in mind, they set out to blaze a new
path forward for ISOs, merchant level salespeople (MLSs)
and their merchant customers. ISO/MLS contact:

At SignaPay, Martillo and Nern had seen firsthand the Matt Nern – Managing Partner
challenges facing ISO partners and small and midsize
merchants, such as staffing shortages, competition and Mattn@signapay.com
ever-increasing overhead. They created PayLo, which 972-895-2394
they described as a simple cash discount program, to off-
set these challenges and drive new revenue streams. The www.signapay.com
program, now in its fifth year, is used by more than 30,000
merchants nationwide, Martillo stated.
Earning trust
"SignaPay services small to midsize businesses, both ISOs
and merchants, nationwide, and it's no secret that owning Despite its exponential growth, PayLo has maintained
such a business is challenging to say the least," Martillo highly personal relationships with its partners, resellers
said. "As a wholesale payment processor, PayLo is our and service providers while earning its partners' trust
flagship product, but we're also well versed in the high- through its consistent performance and their customers'
risk space and place traditional processing merchants as longevity, Nern stated. SignaPay partners are not only
well." making more money, he said, but their merchants aren't
attritting at the same level as they would if they had been
Walking the talk enrolled in a traditional processing program.
Martillo went on to say that he, Nern and much of Sig- "Our partners are confident that their relationship with
naPay's management team have either sold on the street SignaPay places an emphasis on their growth and ser-
or been merchants themselves. It's that real-life under- vicing the needs of their merchants," Nern said. "PayLo
standing that drives our team to offer a better processing is now a nationally recognized brand with tens of thou-
experience to our partners and merchants, he stated.
sands of merchants benefitting from the unique revenue
producing advantages the program offers."
Nern agreed, noting that SignaPay is proud of its mer-
chant services heritage. "We may not have been the first Nern further noted that SignaPay employs an in-house
to the cash discount dance, but we're the first to do the proprietary risk management system to continuously
program the right way, which means learning, growing monitor usage, trends and fraud. The system will auto-
and evolving as you go," he said. "Through guidance from matically notify our partners if any processing falls out-
the card brands, our sponsor banks, and a litany of recog- side its normal scope, he stated, adding that these efforts
nized attorney generals and legal counsel, our program are part of SignaPay's overall commitment to maximize
stands today as the industry's gold standard." the PayLo experience to the benefit of all involved.

Reflecting on PayLo's journey, Nern said the program Martillo agreed, pointing out that SignaPay continues to
began five years ago in Los Angeles and boarded 500 invest in its partners and has SignaPay-branded satellite
merchants nationally within the first three months. By offices throughout the Southeast, Midwest and Northeast
2018, SignaPay had boarded 10,000 PayLo merchants in 49 regions of the United States. "We'll continue to place an
states, he added. The company went on to open offices in emphasis on growing with our partners," he said. "From
South Carolina, Illinois and New York and grew its mer- marketing campaigns to loans to investments in our part-
chant base to 25,000 during the height of the pandemic, ners, we're committed to leveraging the PayLo brand and
Nern said.
positioning our partners for continued growth and suc-
cess."

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