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at OpenBack, to discuss the pandemic's impact on digital One-to-many model
wallet adoption.
As retailers, hoteliers and restaurateurs become more
Each panelist had built on existing infrastructure to adept at transacting digitally, next-gen digital solutions
make the digital wallet a more logical extension of the will continue to meet their need for secure transactions
customer experience. Their next-generation solutions while delighting their customers. MPC panelists noted
bear little resemblance to early digital or physical wallets. that customers who experienced digital-first commerce
Instead of being things that we reach for, these embedded during the pandemic continue to transact digitally, even
technologies are integral to conversational, multichannel with many public venues now reopened.
commerce in the following ways:
Graylin thanked Indiegogo backers for helping launch OV
• Proximity verification: LISNR uses ultrasonic data- Valet, a keychain fob managed by OV Wallet compatible
over-sound technology to enable proximity verifi- with all smartphones and U.S. carriers and accepted at 94
cation and contactless transactions for merchants, percent of merchants. Financial institutions can deploy it
financial service providers and mobility companies. under their own brands, he noted.

• Payments by SMS: AuthVia uses SMS messaging "Instead of giving their customers a card that has to be
to facilitate fast, secure payments via short message replaced and is vulnerable to skimming online and in
service, giving consumers a familiar, comfortable stores, banks can give customers a device that stores
way to pay for goods and services. multiple cards on a keychain that never has to be
replaced," Graylin said. "And tokens are electronically
• Mobile engagement: OpenBack uses remote and lo- provisioned; that's the difference between an IoT device
cal notifications to deliver personalized feature-rich and a manufactured card."
notifications that are easy to control and work with
existing push notifications. Dale S. Laszig, senior staff writer at The Green Sheet and managing
director at DSL Direct LLC, is a payments industry journalist and content
strategist. She can be reached at dale@dsldirectllc.com and on Twitter
at @DSLdirect.