Page 14 - gs210201
P. 14

IndustryUpdate




        RESEARCH                                                                       digital gifting, a trend that is
                                                                                       poised to continue. The report's
                                                                                       findings come as gift cards look
          Blackhawk: 2020 holiday digital gift sales soar                              to  provide  a  needed  boost  for
          As retailers consider how to build on the digital momentum in 2020, a new    retailers to kick off the new year.
          holiday spending report shows a more than 80 percent increase in digital gift   Ocean Tomo releases canna-
          card sales and a nearly 40 percent increase in overall ecommerce gift card sales
          during the holiday season. Blackhawk Network's BrandedPay™ Post-Holiday      bis industry report
          Report, based on consumer research and Blackhawk's own U.S. sales data,      Ocean  Tomo  LLC  released  its
          found consumer spending exceeded holiday projections from the organiza-      Cannabis Industry Report examin-
          tion's earlier BrandedPay™ Holiday Shopping Preview for both ecommerce and   ing  the  components  of  market
                                                                                       value, challenges and changes in
                                                                                       the cannabis marketplace, and
                                                                                       the  increasingly  critical  role  of
                                                                                       intangible asset protection in the
                                                                                       industry. "[C]ontrary to most
                                                                                       industries, the cannabis indus-
                                                                                       try saw record growth in 2020
                                                                                       despite COVID-19," stated Ocean
                                                                                       Tomo analyst Daniel Fang.

                                                                                       "Because many retail outlets
                                                                                       and dispensaries are 'essential
                                                                                       businesses,' they stayed open
                                                                                       throughout the pandemic." Key
                                                                                       topics addressed in the report
                                                                                       include  recent  state  legislative
                                                                                       support, new ways competi-
                                                                                       tors are capturing market share,
                                                                                       M&A activity and intellectual
                                                                                       property protection.
                                                                                       Paysafe studies streamlined,
                                                                                       alternative payments

                                                                                       Quickly and easily receiving
                                                                                       payouts of winnings is the most
                                                                                       important  factor for U.S. sports
                                                                                       bettors when selecting an online
                                                                                       sportsbook and is prioritized by
                                                                                       37 percent of players, according
                                                                                       to research released by integrat-
                                                                                       ed payments platform Paysafe.
                                                                                       Paysafe's latest  All the Ways
                                                                                       Players Pay report  also suggest-
                                                                                       ed that offering digital wallets
                                                                                       and other alternative payment
                                                                                       methods allows sportsbooks to
                                                                                       overcome the challenge of card
                                                                                       declines.

                                                                                       Findings were based on a con-
                                                                                       sumer survey commissioned
                                                                                       by Paysafe in December 2020 in
                                                                                       eight regulated iGaming mar-
                                                                                       kets: Colorado, Illinois, Indiana,
                                                                                       Iowa, Nevada, New Jersey,
                                                                                       Pennsylvania and West Virginia.



        14
   9   10   11   12   13   14   15   16   17   18   19