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Letter from the editor

                                                                 Empowering  & Connecting
                  efore the COVID-19 outbreak, numerous
                  players in the financial services industry
                  were eager to bring about digital transfor-             today’s
        B mation in banking and payments. However,
        this enthusiasm wasn't shared by consumers leery of            payments
        adopting new ways to transact and businesses unwill-
        ing to invest in digital technologies.
                                                                     professionals
        Then the pandemic upended everything. In a report
        titled Realizing the digital promise: COVID-19 catalyzes
        and accelerates transformation in financial services, De-  • Spotlight Innovator
        loitte noted that the crisis has "forced radical changes
        in customer behavior, moving significant portions of he     Web Pages:
        economy online and increasing customers' comfort and        Capture prospects with
        willingness to engage digitally." When this shift came,
        no industry was better prepared than payments. This         branded, customized
        issue's lead article presents the second installment in     web pages for
        our series on how we are now manifesting our digi-
        tal commerce destiny. In this article, payments experts     innovators and leaders.
        delve into the changing role of hardware in the pay-
        ments ecosystem.
                                                                  • Video Content
        In our Education and Views sections, payments experts       Marketing: Educate and
        have also contributed insights pertinent to today's busi-
        ness landscape, including the multiple advantages of        impress with animation
        vendor-agnostic management platforms, opportunities         and white-board
        for ISOs and agents to take on payments in the manu-
        facturing sector, the need to change MCA reconcilia-        explainer videos.
        tion procedures while many SMB clients are receiving
        funds from government programs, the need to deter-
        mine and measure your key performance indicators so       • Resource Guide: Grab
        you can meet your business goals, and how open bank-        attention with advanced
        ing will affect business security considerations.
                                                                    mini ads in print and
        The news briefs herein highlight reporting on record        online.
        attendance at the recent 10th annual Mobile Payments
        Conference; ATM industry groups' collaborations with
        their members, sponsors and stakeholders to not only      • Targeted Email
        maintain critical infrastructure during COVID-19,           Campaigns: Reach
        but also to expand access to their organizations' ser-
        vices and initiatives; the Paymentus partnership with        responsive professionals
        Walmart designed to expand bill pay options; and a          who know and trust
        new Zafin survey confirming that consumers of all
        ages want personalized digital banking services.            The Green Sheet.

        Data and network security and financial forecasting ad-
        vancements are the focus, respectively or our featured
        company and new product stories. And rounding out                         Danielle Thorpe
        our coverage, you'll find updates on awards, common
        stock offerings, research, partnerships, acquisitions and                       AVP Media Partnerships
        executive appointments in our realm. We look forward
        to reading the news we receive from you, post your      https://www.linkedin.com/in/daniellethorpe/
        press releases under News From the Wire on our home
        page, and include as many of your achievements as we
        can in our news and update sections. Please continue to             707-284-1686
        keep us informed via press releases sent to press@green-
        sheet.com. We also welcome your questions, comments
        and suggestions at greensheet@greensheet.com.
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