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Letter from the editors

Empowering & Connecting

today’s

payments
s we wrap up this issue amid the escalat-
ing COVID-19 pandemic, the usual kinds
of things we would say about the articles professionals
A and resources we've prepared for you don't
seem adequate. It's not business as usual as casualties
mount and millions of Americans are sheltering in
place. Sure, this epidemic will pass, and most of those
who contract the disease will recover fully. Our econo-
my will also recover from whatever damage this crisis
inflicts. But still. It's a nail biter. We do not know what
next month, or even next week will bring. However, we
do take comfort in the wisdom members of The Green
Sheet Advisory Board shared for publication in this
issue's lead article.

One key point is that no individual, company, govern-
ment agency or philanthropic organization can solve
the many challenges this pandemic has brought. How-
ever, we can all make a positive difference in our own
spheres in our own ways. We, at The Green Sheet, will
continue to offer advice from experts about resources • Spotlight Innovator
available during this crisis and how to effectively ad-
dress whatever challenges arise. And we'll continue to Web Pages: Capture prospects with
provide sound business insights of particular interest branded, customized web pages for
to you, the resilient professionals working in the pay-
ments sphere. innovators and leaders.

One resource is The Merchant Sales Podcast. By the time • Video Content Marketing: Educate
you read this, a new episode on government resources and impress with animation and
available to help businesses and workers through the
pandemic will be available at www.greensheet.com/pod- white-board explainer videos.
casts.php. And in this issue you'll find perspectives and • Resource Guide: Grab attention with
experiences shared by contributing writers on how
QSAs can conduct reliable, remote assessments; bright advanced mini ads in print and
spots amid upheaval such as online food ordering and online.
contactless payments; proven, evergreen ways to build
a thriving ISO; the potential demise of dedicated pay- • Targeted Email Campaigns: Reach
ment hardware; smart ways to retain merchants by
addressing interchange hikes head on; working with responsive professionals who know
community banks in a era of disruption; and what's in and trust The Green Sheet.
store for Street Smarts in the coming year.
SM
News stories highlighted herein cover travel and tour- Danielle Thorpe
ism businesses bracing for a chargeback deluge; a dec-
laration that ATMs are critical infrastructure and safety Vice President of Media Relations
guidelines for their use; tech leaders bringing resources
and hope to SMBs; Square's approval to open an in- https://www.linkedin.com/in/daniellethorpe/
dustrial loan company in Utah; and the $2.2 trillion
stimulus package, which offers help to ISOs, MLSs and
merchants. You'll also find our usual profiles, product 707-284-1686
stories and updates on company and individual mile-
stones. Please stay safe and continue to keep in touch at
greensheet@greensheet.com.
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