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CompanyProfile

Empowering

relationships

ounded by payments veteran John Martillo,
SignaPay Ltd. launched in 2007 as a payments
technology company. Headquartered in Irving, ISO/MLS contact:
F Texas, SignaPay offers a suite of merchant pay-
ment solutions, including credit and debit card accep- Matt Nern
tance, gateway integration, fraud prevention, customer Senior Vice President
loyalty, mobile and POS equipment, and analytics soft-
ware. 972-895-2394
mattn@signapay.com
According to the company's website, relationships are
at the core of SignaPay's business focus and its success,
along with the entire team's desire to build "profitable available in all 50 states, has no hidden fees, and includes
partnerships based on trust, honesty, and integrity." options for both terminal and POS equipment.

Elaborating on this, Matt Nern, SignaPay's executive vice Nern noted that in an effort to make the program more
president, said, "We truly focus on empowering others, widely available to prospective merchants, SignaPay also
whether that's our partners, our merchants or our em- runs an authorized PayLo partnership program and has
ployees. Our goal is to give them the knowledge and all been busy developing new partnerships across the Unit-
the tools they need to excel in payments." ed States. "Our partnerships are carrying their own own-
Honoring core competencies ership, but under our brand, and we invest our dollars to
make sure they have what they need to succeed," Nern
SignaPay's marketing message indicates the company is said.
dedicated to putting its "clients' needs first" and working
with each individual merchant "to make sure their busi- SignaPay's partner offices all receive top-level support
ness has the right products and solutions in place to help from the SignaPay corporate entity, with such assets as
them grow and increase their bottom line." Further, Sig- online access to customizable marketing materials and a
naPay's leaders enthusiastically support the firm's open robust business management portal. Partner locations are
promise to "stand behind a long history of excellence of- also backed by the SignaPay customer support team, re-
fering low costs with high-quality products." ported by SignaPay to be "the best in the industry."

"It's very easy to get wrapped up in all the different mov- Nern noted that SignaPay's authorized partner model
ing parts of a business," Nern said, describing how easy gives the partner "better name power and recognition,"
it is lose sight of what's important. "We're all chasing that which in turn, "builds loyalty and buy in. … We're spend-
new magic bullet." ing money on office space and giving the partners the
power behind the brand. We make a lot of investments in
Nern indicated the key to staying on track is committing our partner offices and have launched locations in New
concentrated attention to your company's core competen- Mexico, South Carolina, New York, and Chicago."
cies. For SignaPay, he said, those boil down to the "PayLo
service fee/cash discount program, investing in partner More growth ahead
offices and having empathy for sales partners." Nern also shared that SignaPay's long-term strategy in
Branded-partnership model 2020 will be to continue to focus on growing the com-
pany's dynamic partner channel. "We've grown the com-
"We are the creators of PayLo, a service fee program that pany three times over in the past three years, and it's cer-
has seen monumental growth in the last three years and tainly paying off."
continues to spread across the country," Nern said. Ac-
cording to a SignaPay video describing PayLo, the prod- Nern added that the company will continue to rely on its
uct is a legally vetted service fee program that "automati- current hands-on approach to growing relationships. "My
cally knows when to keep a service fee on card sales or team puts in over 200,000 miles each year," he said. "John
give a discount to customers that pay in cash." Martillo still actively uses the old-fashioned high-touch
approach, which is demanding, but it has worked well for
The video stated the fee is "disclosed on the customer re- us over the years."
ceipt." It also indicated the SignaPay PayLo program is

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