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Spotlight Innov
Spotlight Innovatorsators

eadquartered in Troy, Michigan, award-win-
ning North American Bancard is an industry
leader in credit card processing, providing a
H variety of merchant services that help client
companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conver-
sion and guarantee, gift & loyalty cards, and much more.
As an MSP/ISO since 1992, North American Bancard is
dedicated to offering the highest service levels, excep-
tionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its pro-
prietary point-of-sale (POS) solution. With over $34 bil-
lion worth of payments processed for more than 250,000
businesses every year, North American Bancard is deter-
mined to help American business prosper.
What’s New:
Maximizing the virtual terminal

hen it comes to payment tools, the virtual terminal (VT) is a staple. Since
inception, payment gateways have been packaged with a VT, first designed to
give merchants a way to hand key customer card information into a point-of-
W sale system when needed.

Of course, in the early days, merchants who sold goods exclusively over the counter rarely
needed the VT. Conversely, merchants who worked with remote consumers, used the VT
daily to input card data for goods sold through MOTO (mail order and telephone order)
channels.

"Virtual terminal technology is one of the most evolved systems used in the payments
industry," stated Jim Parkinson, Chief Information Officer at North American Bancard (NAB).
"It was initially created to supplement swipe terminals, but the advent of omni-commerce and automated payments has
elevated its function within the merchant’s payment environment."

Next generation VT
Today's VT application is far more nimble, robust, and intuitive than its predecessor. Indeed, merchants are not only using
the VT interface to accept transactions where a card or terminal is not present, but the VT is now also being used to accept
card-present payments.

The VT is also valuable to merchants who take on-the-fly payments inside or outside the store, as well as online merchants,
where customers access a public-facing VT interface to check out from the shopping cart.
Sales portal
Some VT applications are so robust, they can even synthesize transaction aging and activity, customer profiles and
security into a single dashboard.

"NAB has always recognized how important the VT application is to a merchant, so we are continually updating our VT
platform to keep it relevant to meet current market and business management needs," continued Parkinson.

Offering "virtually" everything!
According to Parkinson, the latest release of the NAB VT includes everything a merchant could need or want for managing
payments, customer information and transaction activity.
The current virtual terminal application even includes a simplified PCI and EMV (Europay, Mastercard and Visa)
enhancement, reducing the merchant’s security scope for chip-card acceptance. To utilize this feature, the VT is paired
with a free Ingenico iCT 220 terminal, preprogrammed with NAB's semi-integrated EMV solution.

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