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Education

Acquirer-VTA partnerships

How can your fuel merchants participate? Visa has partnered with numerous
smaller initiatives on Memorial Day, U.S. acquirers to deliver the service and can also work directly with merchants
Independence Day, and Labor Day)," to implement VTA as part of their fraud management system.
he wrote. "Before the end of the
month over 200 skimming devices When we set up a pay-at-the-pump fuel merchant, we always request that VTA
is set up at the same time. At this moment, our processor has not imposed
had been found and an estimated $6 any extra fees or charges for using this service. And our merchants are seeing
million of fraud had been prevented." results. For example, for one gas station located in a high-crime area we saw
over a 40 percent reduction in fraudulent transactions after implementing this
For additional perspectives, as well as
questions and answers about serving
petroleum retailers, visit the MLS
Forum, via the Forums tab at www. It’s a War out there!
greensheet.com. Search for pay-at- Time to Band together with the Band of ISO’s
the-pump, petroleum retailers and
similar terms.

Enter VTA
The card companies have recognized
that gas stations are an easy target
for fraudsters. Visa's answer to
helping combat fraud at the pump
is a service called Visa Transaction
Advisor (VTA). This service extends
to fuel merchants the power of Visa's
global risk intelligence. The Merchant Store Presents the ISO Co-op
When VTA is employed, each time a
credit card is inserted at the pump,
Visa analyzes more than 500 pieces of Best Buy Rates in the business!
data about the cardholder's account
and global fraud trends. Within Customer Service that is actually a service to the customers!
milliseconds, the tool determines the True Revenue sharing
risk of the transaction and provides
a risk score that helps merchants Join today for a better Tomorrow!
identify transactions with a higher
risk of fraud.
The Merchant Store Promise:
This identification of suspect • 60 - 80% commission
• Transaction fees: 4 cents!
transactions allows merchants to • $5.00 service fee
ask for additional authentication • Up-front bonus ( does not effect split )
with a simple "See cashier" response • True revenue sharing!
before fuel is dispensed at the pump. • Wholesale equipment pricing!
Most of the time if the transaction is • Free Terminal and POS placement options!
fraudulent, the criminal will drive • And, one-on-one support, when and how you need it!
off and not complete the transaction.
This helps stop fraud before criminals Real partner solutions for Career minded agents!
even pick up the gas nozzle. The
service, which analyzes more than 76
million transactions each month, has To setup your custom agent program,
been successful among international, TheMerchantStore Contact us at: 844.898.2884
national and regional fuel retailers, Minding your business or Visit our website: MerchantCoOp.com
as well as among smaller local
businesses. LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT

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