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What about me? The camera is gone, but I'm still here. And the skills I
acquired remain with me today, an immutable part of
IBM researchers suggested AI can deepen our insights my writing and reporting. I bet the note writer's skills
into what makes us human. This is important, they said, are transferable too. And if that person has been working
because today's customers expect not just personalization for years at a traditional payments company or financial
but a unique experience that speaks to their specific institution, they likely have also accumulated knowledge,
preferences in a particular moment. Data analytics can a professional network and robust client base.
provide this type of insight and help service providers
create a more human experience. Deborah Reuben, president of Reuben Creative, is a
futurist who helps individuals and companies disrupt
"Tone analyzers, for example, can read emails and tweets themselves by finding new ways to work with technology.
to determine if the writer is angry, frustrated or thrilled," When people ask her if machines will replace them, she
researchers wrote. "Sentiment analysis, alongside recommends they think about the friction points and
traditional demographics, can improve the prediction least favorite aspects of their work, and then rephrase the
accuracy for consumer preferences." question to ask, "What mundane tasks of my job would I
want technology to replace?"
I wish I could have leveraged AI to get a better idea of
what prompted an attendee to write, "What will happen So, dear note writer, you've asked a question on the minds
to me?" It's a question we all grapple with at times. I recall of many, but remember, today's technology innovations
working on some pretty crazy machines that required are designed to connect and empower people. Your future
knowledge and training. My six-foot long Argyle 18 stat is on the line; don't let worry put it on hold. Pick up the
camera, for example. If only I'd thought to photograph it. It phone and have a conversation.
was massive, with a crank handle to adjust the accordion-
style lens and vacuum pump to stabilize images as I Dale S. Laszig, senior staff writer at The Green Sheet and managing
photographed them. director at DSL Direct LLC, is a payments industry journalist and con-
tent development specialist. She can be reached at dale@dsldirectllc.
com and on Twitter at @DSLdirect.

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