Page 33 - GS190702
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Education






           Pricing protection:                                     Charles' top three must-haves: 1. In the event an ISO
           Your buy rate and split should be safe. If pricing or the   or processor sells, ask that the obligations associated
           split changes after signing, it affects your commissions.  with your residuals be transferred to the new owner.
                                                                   2. Ask for an opportunity to be included in the sale
           Charles' top three must-haves: 1. Throughout the term   of the ISO portfolio at the same multiple the ISO is
           of the agreement, your processing buy rate shouldn't    receiving. 3. Ask for the right to sell other products to
           change. If this isn't an option, ask for an ability to   your portfolio without violating your agreement with
           terminate the agreement. 2. Any changes for card        the ISO/processor.
           brand requirements should be based on an actual      Document signing and renegotiation
           change received by the ISO in writing. 3. Ask for a right
           to review the ISO's costs in the event of a third-party   Everything is finalized when documents are signed.
           increase.                                            Remember, the agreement is only fair if it's fair to both
                                                                parties.
           Mitigate liability
           If you have a retail deal (in which the processor    When you reach the end of your contract's term, you should
           holds the risk on liability), it's important to recognize   be set to renegotiate your existing agreement with better
           clawback clauses that could hurt your business.      pricing. Changing a provider has challenges, including
                                                                attrition which was at 20 percent for Impact PaySystem on
           Charles' top three must-haves: 1. Ensure you aren't   our last conversion. Ask yourself whether a new deal is
           liable for actions taken by the ISO or processor that lead   lucrative enough to enable you to afford a 20 percent loss
           to fine assessments or merchant losses. 2. Make sure   in merchants.
           you are not personally guaranteeing the performance
           of the contracts. 3. Be aware of performance obligations   During renegotiations, you should have perfect leverage
           such as minimums included in the agreement.          if you delivered what you promised at the beginning of
                                                                your relationship. The beauty of remaining with the same
           Minimize future fees                                 processor/ISO is that you can negotiate new pricing and
                                                                have it go into effect on all your merchants, including past
           Many  in  this  industry  are  known  for  adding    merchants. Instant raise.
           "compliance" or "product" fees after a contract is signed.
           Such fees are simply revenue streams for the ISO/    The downside is that you're stuck with one relationship.
           processor. It's essential to validate all fees ‒ present and   This means you may not have access to all available
           potential.                                           platforms. This can be a deal breaker for many reasons,
                                                                such as lack of integration and unsupported hardware
           Charles' top three must-haves: 1. Ask that anticipated   or terminals. Eight years ago, we had only one processor
           changes in pricing be communicated to you in writing.   and one platform. Today, we have many platforms, which
           2. Be clear about all fees you will be billed, and ask   facilitates equipment placements. This alone is worth the
           for the right to negotiate (or opt out of) new fees that   card brand's registration fees. Do your due diligence; don't
           are introduced. 3. Make any change or addition of fees   settle for the first company that comes along.
           a material event, and ensure you can terminate the
           contract in the event of such changes.               I hope you find value in this two-article breakdown of
                                                                a  deal  ‒  from  service  provider  expectations  to  contract
           Limit other liabilities:                             negotiations. I want to thank Charles Bishota for taking
           Many other liabilities could hinder your growth. It's   the time to answer my questions. Safari Njema!
           imperative to limit these in your agreement.
                                                                Dee Karawadra is president and CEO of Impact PaySystem, and Emily
           Charles' top three must-haves: 1. Make sure your     Karawadra is the company's chief financial officer. Since 2001, Impact
           rights to residuals aren't capped by the limitation of   PaySystem has been a leading provider of payment processing technolo-
           liability language. 2. Ensure any indemnification in the   gies and services to merchants throughout the United States. Through
           agreement is mutual. 3. Ensure rights to deduct fees   alliances with payments industry leaders such as Chase Paymentech,
           or debt from your residuals are limited to undisputed   First Data, Buypass, Sage and more, Impact PaySystem offers tailored
           charges or fees only.
                                                                solutions to meet the unique needs of each merchant. Dee and Emily will
           Protect your portfolio:                              welcome your questions and comments at dee@impactpays.com and
                                                                emily@impactpays.com, respectively.
           Protecting your customer portfolio is also critical when
           negotiating a contract. It ranks right up there  with
           protecting your residuals.


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