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NewProducts

Company: CallRail Inc.
Product: Cost per Lead
Website: www.callrail.com
Contact: madelyn@callrail.com

Multichannel cost-per-lead Single-access, multichannel view

attribution, analysis Newman mentioned that phone calls continue to be a
predominant method for customers to communicate
with companies and brands. Business owners need to
understand which campaigns are driving call traffic and
allRail, a call tracking and analytics provider, converting shoppers into buyers.
introduced Cost per Lead (CPL), a solution
designed to analyze responses from multiple "Consumers are transacting on multiple channels and
C channels to determine a marketing campaign's companies need a way to evaluate incoming leads from
true ROI. The in-app cost-per-lead solution provides mobile, online and social media platforms," she said.
insights from calls, text and form submissions, enabling "CallRail is continuously innovating and improving
marketers to assess marketing effectiveness, stated Kevin products that help agencies and marketers across all
Mann, cofounder and chief product officer at CallRail. industries prioritize what's driving real results."

"With CallRail's enhanced cost-per-lead solution, The cost-per-lead solution addresses common marketing
marketing pros can now clearly see how many leads they challenges in the following ways:
are generating across multiple channels and through
various interaction types, and they can report this • Multichannel attribution data: Marketers can use
information in an easy and digestible way," Mann said. a single platform to access attribution data from
multiple channels and sources, identifying which
Madelyn Newman, director of product and customer marketing sources and campaigns are generating
marketing at CallRail, stated that CPL is easy to set up leads at different parts of the funnel.
and use. "It only takes two clicks to activate the solution;
CallRail does all the math on the back end," she said. • Custom client reporting: Easily-consumable custom
"We know that anyone doing multichannel attribution CPL reports help marketers assess a paid campaign's
is pulling data from a lot of different places and the effectiveness. The custom reporting engine within
aggregated results can end up looking like a Frankenstein." the platform helps marketers build reports for
clients based on call results and durations while
Democratized multitouch attribution identifying trends and key performance indicators.
Newman went on to note that multichannel lead reporting • Comprehensive, single-access view: Data is often
is being done at the enterprise level but has not always siloed between channels, making it challenging for
been available to small and midsize businesses that lack marketers to understand how much they're paying
the time and inhouse resources to organize and evaluate to acquire a specific lead. CPL tracks inbound phone
advertising responses from multiple sources. calls and AdWords campaigns, consolidating data
into a reporting dashboard that helps agencies
"We democratize call tracking by making multitouch evaluate cost-per-lead and realign strategy to
attribution accessible to a wider audience," she said. "It has improve results.
been shown to be highly effective when combined with
CallRail's Call Score analysis, which analyzes the calls and "Even if a marketer has solved the attribution puzzle for
separates good calls from SPAM. Multichannel cost-per- their client or organization, that work is rarely fast and
lead goes a step further by showing marketers how much never easy," Mann said. "And with the disruption of digital,
they spent on the good calls." agencies need to own data integration and reporting
to prove value and steer clear of the growing trend of
Call Score has always been able to count qualified businesses taking their marketing in-house. Our new in-
marketing leads, Newman stated. By combining Call Score app cost-per-lead solution is helping agencies demonstrate
and multichannel reporting data, marketers can derive ROI in a way that was previously difficult and tedious to
immediate insights while eliminating time-intensive come by, which will assist in improving client retention
cross-channel analysis, she noted. and increasing new customer acquisition."

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