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                                 Money 20/20 — You say

                                   you want a revolution?






                                                                This show is famous for its hackathon and for its platform
                                                                for startups. Startup Academy is limited to 100 first-time
                                                                attendees who have raised less than $3 million in equity
                                                                funding and have been incorporated less than three years.
                                                                The Pitch Challenge whittles these down to the top 24
                                                                startups. On the show floor, Startup City had 58 startups
                                                                in  booths  ready  to  talk  one-on-one  with  attendees.  The
                                                                issue for startups is to not run out of cash before getting
                                                                traction; the show gives them more visibility to more
                                                                investors in one place than anywhere else.
                                                                Revolution underway

                                                                The theme of the show was The Money Revolution. This
                                                                revolution began a while back in payments. Some people
        By Brandes Elitch                                       say  it  started  with  Square,  and  that  opportunities  for
        CrossCheck Inc.                                         disruptors to take on the incumbent regulated financial
                                                                institutions came about because banks exited the payments
              n October I attended the Money 20/20 conference in   business in the 1990s (I'm not sure that is altogether true).
              Las Vegas, my third time as an attendee. The show   There were three motivating factors: mobile ubiquity, API
              bills itself as the world's largest marketplace for   plugins and open source software. The revolutionaries
        I ideas, connections and deals in payments, fintech     now  are  focused  in  three  areas  of  attack:  reshaping
        and financial services. Since the attendees include over   behavioral change, transforming business and reducing
        11,500 industry professionals from 4,500 companies in   intermediary costs.
        85 countries, 300 journalists, 400 speakers and about 400
        startups, that statement rings true.                    The revolutionaries believe that banks are "dinosaurs" and
                                                                the  Internet  giants  will  provide  the  platform  ecosystem
        According to Medici Research, in the third quarter of 2018,   going forward and handle the overall client relationship.
        the total value of acquisitions among 62 buyouts of fintechs   Survivors will be successful based on their size and
        was $11.3 billion; the sum total of investments among 460   efficiency, and technology will change the economics and
        deals is $11.39 billion. These staggering numbers explain   business models of the financial services industry. As
        why the show's attendance is so high.                   evidence, Gartner said that by 2030, 80 percent of financial
                                                                firms will either go out of business or be rendered irrelevant
        The conference is held at the Venetian Hotel in downtown   by new competition, changing customer behavior and
        Las Vegas. Sessions were all in close proximity and limited   advances in technology.
        to 20 minutes, which is an improvement over the typical   Carvana explored
        45- to 60-minute conference sessions. It forces presenters
        to get their message out quickly and concisely. It was also   Let's look at one example from the show, the presentation
        helpful to have the sessions organized by track, with the   from Carvana, who says they want to fix the process of
        subsequent sessions in that track held in the same room.  buying a car and make it "invisible." Here at CrossCheck,
        Comprehensive offerings                                 our primary business is supporting new car dealers, so I
                                                                was interested to hear this talk, from one of the insurgents
        Topics covered included artificial intelligence and deep   in the revolution. There were some interesting points
        learning; regulation and regtech; digital identity and   which I had never thought of quite this way before.
        biometrics; globalization, cybersecurity and fraud; fintech
        for  social  good;  the  fintech  revolution;  banking  and   For  example,  they say that  a factory franchise  new  car
        personal finance; next gen commerce and retail; blockchain   dealer has to invest tens of millions of dollars to buy a huge
        and crypto; alternative lending and credit, payments and   parcel of real estate and then tens of millions of dollars to
        platforms; breaking news and fintech views; and digital   build out the showroom and service facility to meet the
        marketing. There were, of course, various receptions    demands of the factory. And the only real purpose of this
        (poolside and exhibit hall) and an "Industry Night" at the   is to get the consumer to come in for a test drive.
        Omnia.

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