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Education

Failure is integral to an Entrepreneur or Just a Sales Person?" After reading
the body, I was convinced the writer didn't understand
entrepreneurial success what the term "entrepreneur" really meant. The word is
commonly used, but the actual skillset of entrepreneurship
has been lost in the translation.
By Jeff Fortney
TouchSuite LLC The successful merchant level salesperson (MLS) or ISO
must act and maintain the spirit of entrepreneurship.
hen I was young, one of my chores was to Yet most don't understand what it takes. Forbes magazine
bring in the mail. I enjoyed this task, as I said it best in 2013, when answering the simple question:
always seemed to have mail. My father told What does it take to be successful starting your own small
W me anything addressed to Occupant was business?
really meant for me, since I was an occupant of the house. Essential skills
Every day I sorted the mail on the dining room table,
pulling anything that was addressed to me. As time went The following eight skills presented in that article stand
on, I discovered that most of this mail asked me to buy the test of time.
things, which wasn't possible on my 50 cents per month
allowance. 1. Resiliency. You must be able to handle the ups
and downs of business. You can create the best busi-
Today, we still receive paper solicitations, but with the ness plan, but things never go perfectly according to
advent of email, the number of daily solicitations has plan. Being resilient keeps you going when nothing
expanded. I receive at least five a day from various vendors seems to be leading to success.
or service providers. And like in the days of my youth, I
read each one. Except this time, I read them to see who is 2. Focus. All companies (including payments) must
offering what (and often to measure their sales skills). have a long-term goal. But once that is set, you must
Recently, this headline caught my attention: Are You focus clearly on one step at a time leading toward
your goal. You cannot allow yourself to be distract-

What you see isn’t

always what you get.

Transparency builds better

relationships, and you can’t
expect to grow your business

with anything less. We believe in
ownership through partnership.

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