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Letter from the editors

hile we've been preparing this issue for What are you
you, extreme volatility has returned to
the stock market. We cannot know what
W this might portend for our economy in waiting for?
the coming months. However, one thing is certain:
there is good reason why members of The Green Sheet
Advisory Board are leaders in our industry, many
heading some of today's most successful payments
enterprises. In a series of questions, we asked these
experts to share perspectives and advice on the econ- Let me help you increase your
omy – how to take advantage of its current strength
and how to prepare for inevitable fluctuations ahead. bottom line today!

The answers they shared convey a strong combination
of knowledge and common sense. We've included
a segment of their responses in this magazine's lead We make it easy for you to reach your
article. The remaining answers will be included in a target audience with a personalized
following issue. We think you'll be reassured that the
individuals featured herein are among our industry's custom advertising campaigns to meet
major influencers. your companies individual needs today.

There's also plenty of wisdom to be found elsewhere • Spotlight Innovators’ • Resource Guides
on these pages. Experts have written about the role
payments companies play in national security; how Web Pages (multiple options
to navigate reputational risk issues; why it pays to go • Custom Videos available)
out of your way to be proactive while pursuing and
maintaining merchant accounts; rules for shifting (multiple level • Print advertising
credit card fees to consumers; the need to learn how options available) (multiple options
to position yourself to stay top of mind for your • Targeted Email available)
merchants; the importance of mastering your verticals
during a time of innovation and disruption; and the Campaigns • Online advertising
rationale for creating a data-driven culture in your
company.

We cover news from all corners of payments. For
example, in News Briefs, you'll find coverage of Visa's
support for dynamic currency conversion at ATMs; a
new effort to sideline passwords; Verizon's detection
of pervasive security flaws; a continued push for
cash discounting; progress with real-time payments;
support for the ETA's self-regulation program; and
the sunset of Google Plus for consumers due to a
security flaw. You'll also find our customary updates
on individual and company achievements, industry
research, new partnerships and acquisitions, and
executive appointments. And no issue would be
complete without our product and company profiles.
Danielle Thorpe
We always welcome constructive feedback. What do
you like about this publication? What topics would AVP Media Partnerships
you like us to investigate? Tell us at greensheet@
greensheet.com. And don't forget to send your press Call me for details
releases to press@greensheet.com. We'll share your news
under News From the Wire on our home page, as well 707.284.1686
as consider it for inclusion in Industry Update.
DANIELLE@GREENSHEET.COM

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