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IndustryUpdate

TSG releasing 'data snapshots' weekly in October

The Strawhecker Group, an analytics and consulting
firm focused on the payments industry, kicked off its
second annual Payments Analytics Month. The month
of October is devoted to highlighting the importance
of using analytics to enhance decision-making while
providing industry players with actionable insights. For
more information, visit www.thestrawheckergroup.com or
follow @thestrawgroup on Twitter for a stream of "quick
facts."

Inbox overload a problem for retailers

In a recent report based on responses from more than100
consumers, Yes Lifecycle Marketing reported that inbox
overload is the biggest reason subscribers ignore mar-
USAePay completes Rapid Connect keting emails, followed closely by irrelevant product
EMV certification recommendations (50 percent) and content (41 percent).
Only 37 percent of consumers said the communications
Payment gateway USAePay achieved EMV certification they receive from retailers are adequately personalized,
with First Data's Rapid Connect processing program, 33 percent ignore marketing emails if they don't offer a
which now provides a single integration to multiple discount or free shipping, and 60 percent will purchase
First Data front-end platforms. This will allow mer- from emails that offer these elements.
chants to accept EMV payments, particularly EMV PIN
debit transactions, through USAePay's mobile applica-
tion. The Rapid Connect certification includes the MP200 PARTNERSHIPS
and MP200L devices, a mobile hardware solution that
enables merchants to accept EMV, contactless (Apple BlueStar partners with kiosk manufacturer Zivelo
Pay and Samsung Pay), and swipe transactions.
BlueStar, a distributor of digital identification, mobil-
RESEARCH ity, POS, RFID, digital signage and security technology
solutions, formed a partnership with digital kiosk manu-
facturer Zivelo, a company that offers self-service kiosks
New trends in ID document verification and digital signage solutions to multiple key industries.
Zivelo has provided self-service kiosks to businesses
As the incidence of identity crimes continues to grow across the country, most notably to McDonald's loca-
and consumers increasingly use their mobile devices tions across North America.
to carry out high-risk processes, financial institutions
and other firms need to determine who is on the other NBP adds new vendor to discount savings program
side of the device, Aite Group LLC research divulged.
Leveraging the Aite Impact Matrix (AIM), Aite's new National Benefit Programs added Waste Focus LLC to its
report explores key trends within the identity docu- discount savings program. By combining the purchasing
ment verification market and profiles seven vendors: power of thousands of small and midsize businesses,
Acuant, IDology, Jumio, LexisNexis Risk Solutions, NBP negotiates major discounts from leading national
Mitek, Onfido and Paycasso. providers. Waste Focus LLC is a leader in the manage-
ment of customer's solid waste removal and recycling
POS terminal market to see high growth to 2024 services to reduce expenses. Customers save up to 20 to
30 percent off waste removal services, according to NBP.
According to research by Global Market Insights Inc.,
the software segment of the POS terminals market will Priority Payment to offer Sezzle payment method
experience more than a 13 percent compound annual
growth rate through 2024. This is due to POS software's Through a new partnership between Sezzle and Priority
ability to improve the operational efficiency of retail Payment Systems, Priority merchants will now be able to
stores. Specifically, the software can reduce error rates, add Sezzle's technology directly into their product pages
help speed up the transaction process, provide mer- and checkouts. Sezzle's "Buy Now, Pay Later" solution
chants with customized reports with critical informa- enables shoppers to pay for ecommerce purchases in
tion, such as frequent purchasing of items, that enables four interest-free installments spread out over six weeks.
merchants to gain more insights about their businesses, Sezzle pays the merchant in full, upfront, and assumes
researchers found. all repayment risk.

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