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Education

Demystifying merchant that the customer would pay only
$97 with cash. The amount of the
cash discount programs cash discount can vary and does not
necessarily need to correspond to the
additional fee.
By Jeh Holsomback Cash discount programs are not the
Secure Payment Solutions and Paradise POS same as credit card surcharges. With
a surcharge, a fee is added to the final
ash discount technology has emerged at the perfect time for ISOs sale when the customer uses a credit
and POS value-added resellers (VARs). Broadening your offerings card, as opposed to a cash discount
to add a cash discount program to the POS and payment solutions program in which everyone pays the
C you provide is a win-win: your merchant clients recoup payment additional fee. From a consumer's
card processing fees and you can increase margin on your sales and close more point of view, it's easy to see that the
deals with a system that has fast return on investment. cash discount model creates a better

How cash discount programs work customer experience – everyone feels
good about a discount, but no one
Basically, cash discounts are rewards for using cash. When a consumer pays wants added fees.
with a credit card, the merchant owes fees for processing the transaction. With
a cash discount program, the merchant applies a small additional fee to each Make cash discount programs
sale for all payment types. If a customer pays with cash, the merchant offers a possible with technology
cash discount for that type of payment. Keeping track of both the way each
customer pays and the applicable
For example, with a 3 percent cash discount, if the sale totals $100 after the payment processing fees would be
additional fee is added, you could then offer a cash discount of 3 percent so hard for merchants to accomplish
with a manual process. Cash
discount program technology and
services, which you can provide, will
automatically and accurately assess
the additional fees on behalf of the
merchant and report what those fees
HAS YOUR PROCESSOR • Custom Bonus Structures are.

FORGOTTEN YOU’RE A & Comp Plans Tailored to
CUSTOMER TOO? Your Goals By selling this service, you will
receive monthly recurring revenue
• Free Equipment Options – and it makes it easier to increase
Sundance Payment Solutions’™ margin by bundling cash discount
non-exclusive partnerships were programs with POS and payment
created with you in mind. We don’t • Generous Residuals processing solutions.
make you jump through hoops to
succeed. Your job is simple while the • Accessible Decison The additional fees your clients
support you need is accessible. Makers That Care collect offset their increased costs
whether they are increased labor
We also know ›exibility is important. costs, fuel costs or the merchant fees
That’s why our partnerships can be • Franchise Opportunities they owe for credit card processing.
tailored to œt your needs, strengths and Even though the additional charge on
goals. Because it’s your career, and at • Large Account Bonuses each sale is a small amount – usually
Sundance, you can build it your way. Up to $10,000 about 3 cents on the dollar – this adds
up to big savings for your customers.
BOOST YOUR INCOME Earn an extra $2,500 Merchants using a cash discount
program can see as much as a 95 to
IMMEDIATELY for your rst 5 deals! 100 percent reduction in fees.

Providing cash discount program
JOIN OUR TEAM: 866.826.7578
SUNDANCE www.sundancepayment.com/apply solutions will also help position you
PAYMENT SOLUTIONS as a trusted business adviser with
your clients' best interests at heart.

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