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NewProducts

Tokenization

Cloud EMV tokenization replaces sensitive card data with
Company: Clearent LLC a token that can be used for future purchases across all
Product: Cloud EMV devices. Data is stored in Clearent's secure card vault,
Website: www.clearent.com removing sensitive card information from PCI scope. This
Contact: salessupport@clearent.com enables merchants, acquirers and independent software
vendors (ISVs) to manage recurring payments, automate
Cloud-based EMV solution repeat payments and run ad hoc transactions without
having to re-enter cardholder information, the company
improves transaction said.
Quick Chip EMV technology
speed, security Clearent's Cloud EMV solution uses Quick Chip EMV
technology, which has reduced chip card transaction
time from an average of 15 seconds to two seconds at
learent LLC, a full-service payments solution customer checkout, Clearent noted. The pre-certified and
provider, launched Cloud EMV, a cloud-based PCI-compliant EMV solution can help merchants simplify
solution designed to improve the checkout compliance and reduce PCI scope. And this reduction in
C experience by simplifying EMV (Europay, customer wait times can improve the overall checkout
Mastercard and Visa) transaction management. The solu- experience for customers and merchants, the company
tion encrypts payment card data and uses Quick Chip stated.
EMV technology to reduce transaction times, the com-
pany stated. Following are additional merchant benefits cited by
Clearent. Merchants can:
Dan Geraty, founder and CEO at Clearent, said the • Accept payments anywhere: EMV Quick Chip is
main objective in creating Cloud EMV was to provide compatible with multiple communications methods,
a simple, future-proof payment integration. "By putting including Wi-Fi and 3G.
the payment solution into the cloud, we can effectively • Accept tips: Merchants can use built-in tip adjust-
ment tools to add tips to transactions.
What you see isn’t remove our partners from PCI PA DSS scope and eliminate • Accept chip cards: Merchants can protect themselves
their need for EMV certification," he stated. "This ensures
the long-term viability of their payment integration and
always what you get. allows them to focus on their overall software solution from costly chargebacks related to counterfeit fraud.
rather than on payments." As a single point of integration
for all transaction types, Cloud EMV streamlines • Protect shoppers: Merchants can earn consumers'
trust by offering a secure checkout experience with
Transparency builds better payments integration, Geraty said. A dedicated team of P2PE and tokenization.
implementation managers provides additional support
relationships, and you can’t to users. Early adopters have appreciated the support • Accept multiple payment schemes: Merchants can
accept their customers' preferred payment methods,
provided by Clearent's development, product management
expect to grow your business and marketing teams, he noted. including mobile wallets like Apple Pay and Sam-
sung Pay.
with anything less. We believe in Validated P2PE • Improve checkout experience: EMV Quick Chip
ownership through partnership. Clearent Cloud EMV's multilayered approach to security stores chip card data in the terminal before a final
amount is known. Accepting the payment card soon-
combines Payment Card Industry (PCI) security
standards compliance with pre-certified EMV solutions er in the process reduces the time needed to read the
Created by ISOs. Owned by ISOs. Serving ISOs. and PCI-validated point-to-point encryption (P2PE) and card. This accelerates the checkout process and im-
tokenization. Clearent representatives pointed out that proves the overall experience.
Cloud EMV's PCI-validated P2PE protects sensitive card Multiple integration options
data in flight and keeps it encrypted as it moves through
the payment system, which makes the data worthless in The flexible, scalable nature of Clearent's Cloud EMV so-
the event of a breach. Cloud EMV protects cardholder lution enables acquirers, ISVs and merchants to manage
data throughout the transaction life cycle and provides evolving device populations as they grow and scale their
other benefits to merchants. These include a short- businesses. Quick Chip-enabled card readers are certified
form Self-Assessment Questionnaire (SAQ) P2PE for on PAX and Dejavoo card readers and support multiple
qualified merchants who use PCI-validated P2PE, with integration options.
approximately 90 percent fewer questions than standard
PCI SAQs. Qualified merchants are also not required to "If you already have an EMV-ready terminal, the [Cloud
conduct vulnerability scans or penetration testing, the EMV] upgrade is as simple as downloading and installing
company noted. the new software," Geraty said.
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