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Company: Lightspeed POS Inc.. • Multinational, multicurrency processing: Light-
Product: Lightspeed eCom speed supports numerous currencies, including
Website: www.lightspeedhq.com automated calculations of delivery methods, zones
Contact: resellers@lightspeedhq.com and shipping costs for international orders.
Omnichannel platform for • Advanced product setup: Merchants can easily
in-store, online commerce customize fields, matrices, related products, tech-
nical specifications and product reviews.
Omnichannel in one click
L ightspeed POS Inc. is a global POS solutions "Modern consumers want to buy online but pick up or
provider, established in 2005 and headquartered return at the store," wrote Levan Truong in a March 2016
in Montreal, with offices in the United States blog post. "They want to browse product information on
and Europe. The company launched Lightspeed their laptop or smartphone, get coupons or discount codes,
eCom, a cloud-based commerce solution for small to mid- even make a purchase on their mobile phone while in a
size retailers and restaurateurs designed to manage in-store store. New consumers are naturally combining channels as
and online transactions. The ecommerce platform includes they browse, research and buy."
digital tools and analytics and can be integrated with other
cloud-based POS solutions, the company stated. Effective omnichannel solutions use real-time inventory
insight and customer visibility to reach all touch points of
"Retailers want the freedom to sell across all channels, the shopping journey and create a continuous experience
whether in-store, online or mobile," said Jean-Paul Chauvet, for customers as they shop online and in brick-and-mortar
Chief Revenue Officer at Lightspeed. "No matter the stores. The Lightspeed platform enables merchants to
platform, it's all part of one continuous experience with a quickly launch an online store and automatically sync
brand." their inventory, sales and customer sales data, the company
stated.
Merchants can use Lightspeed eCom's centralized Retailers can use Lightspeed eCom to transfer inventory
management system across multiple devices and channels, between channels and gain performance insights.
efficiently managing online and in-store transactions Following are some examples:
while providing customers with a consistent shopping
experience, Chauvet added. • Retail-to-eCom integration: Set up an online store
in one click to connect Lightspeed eCom with
Multiple channels, features Lightspeed Retail.
Lightspeed eCom's omnichannel retail platform is designed • Update inventory: Add products, photos and
to free merchants from the need to manage separate product information from Lightspeed Retail to
systems for brick-and-mortar and ecommerce business Lightspeed eCom in a few easy steps for a unified
applications. By providing a single access view and source view of inventory.
for managing online and in-store payments, the platform
can help retailers reach more customers in more targeted • Instant notification of new web orders: Fulfill web
and personalized ways, company representatives stated. orders from a single inventory pool, and receive
instant notifications of online sales.
Following are several examples Lightspeed pointed out of
how Lightspeed eCom can help North American merchants • Integrated reporting: View online and in-store
build, manage and grow their businesses: sales data in one place, including integrated sales
history and customers.
• Brand recognition and online presence: The plat-
form's SEO, blogging and social media integration • Centralized transaction information: Download
employs rich snippets, product tags, links and meta online sales to Lightspeed Retail, facilitating a
descriptions to help merchants increase organic single-access view of ecommerce and in-store sales
online traffic. data.
• Customization and templates: A variety of easy- Lightspeed eCom is designed to enhance efficiencies by
to-use, responsive designs adjust automatically to blending online, mobile and in-store experiences, devices
connected and mobile devices. and systems. The company and its resellers are committed
to providing a truly integrated experience. More than
• Dynamic app marketplace: Merchants can ex- 36,000 retailers and restaurateurs use the Lightspeed
pand the functionality of their online stores with platform to manage inventory, customer preferences, sales
an array of third-party applications. More than 150 and analytics, Lightspeed reported.
partners have integrated with Lightspeed eCom's
expanding app marketplace.
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