Page 30 - GS140601
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Shan Ethridge, Vice President so that merchants are going to
& General Manager NAFG, VeriFone have more access to data that will
help them learn more about their
Thursday afternoon, the show was winding customers. VeriFone wants to be
down, but VeriFone's booth was still busy, an enabler in offering technology
and Shan Ethridge, the company's Vice and solutions that help merchants
President & General Manager NAFG, was grow their business through
still affably energetic as he sat down with understanding consumer behavior."
The Green Sheet to discuss some of VeriFone's
recent developments. Ethridge noted that VeriFone offers
a range of solutions that help meet
"This is one of the most interesting times in those objectives. "We have everything
this industry," Ethridge said. "We're seeing so from cloud-based solutions to new
many changes, especially with technology, and improved hardware that is going
to be critical to helping merchants
really understand how they can
expand their offerings. ... We can't be
all things to all people. We can't do it
alone, so it's important to work with
the right partners to make sure we're
offering a soup-to-nuts solution to
the market."
A primary objective for VeriFone at
the show was to let the industry know
that VeriFone is not just a terminal
manufacturer. "We want to develop
partnerships in the industry that
allow us to be a critical component
in commerce enablement," Ethridge
said. "It's not just about the card
swipe; it's about the experience, and
it's about the data."
Ethridge added that the show was
a positive experience for VeriFone.
"We've received very good feedback,"
he said. "Our CEO, Paul Galant, was
in attendance and was part of the
keynote on Wednesday, and he's
very pleased with the response he's
received personally with a number
of partners that he's met."
www.thealphaedge.com/firstselected
"We have everything from
cloud-based solutions to new
and improved hardware that is
going to be critical to helping
merchants really understand
how they can expand their
offerings. … We can't be all
things to all people. We can't
do it alone, so it's important to
work with the right partners
to make sure we're offering a
soup-to-nuts solution to the
market."
– Shan Ethridge, VeriFone
30
Shan Ethridge, Vice President so that merchants are going to
& General Manager NAFG, VeriFone have more access to data that will
help them learn more about their
Thursday afternoon, the show was winding customers. VeriFone wants to be
down, but VeriFone's booth was still busy, an enabler in offering technology
and Shan Ethridge, the company's Vice and solutions that help merchants
President & General Manager NAFG, was grow their business through
still affably energetic as he sat down with understanding consumer behavior."
The Green Sheet to discuss some of VeriFone's
recent developments. Ethridge noted that VeriFone offers
a range of solutions that help meet
"This is one of the most interesting times in those objectives. "We have everything
this industry," Ethridge said. "We're seeing so from cloud-based solutions to new
many changes, especially with technology, and improved hardware that is going
to be critical to helping merchants
really understand how they can
expand their offerings. ... We can't be
all things to all people. We can't do it
alone, so it's important to work with
the right partners to make sure we're
offering a soup-to-nuts solution to
the market."
A primary objective for VeriFone at
the show was to let the industry know
that VeriFone is not just a terminal
manufacturer. "We want to develop
partnerships in the industry that
allow us to be a critical component
in commerce enablement," Ethridge
said. "It's not just about the card
swipe; it's about the experience, and
it's about the data."
Ethridge added that the show was
a positive experience for VeriFone.
"We've received very good feedback,"
he said. "Our CEO, Paul Galant, was
in attendance and was part of the
keynote on Wednesday, and he's
very pleased with the response he's
received personally with a number
of partners that he's met."
www.thealphaedge.com/firstselected
"We have everything from
cloud-based solutions to new
and improved hardware that is
going to be critical to helping
merchants really understand
how they can expand their
offerings. … We can't be all
things to all people. We can't
do it alone, so it's important to
work with the right partners
to make sure we're offering a
soup-to-nuts solution to the
market."
– Shan Ethridge, VeriFone
30
