In last couple of weeks, James Shepherd has spoken with over 100 agents, ISO owners and processing executives and it is obvious from these calls that cash discounting is the hottest trend in merchant sales. At the end of today's podcast episode, James shares 4 keys to selling cash discounting. You will hear an opening pitch that is working in the field as well as rebuttals to the most common objection, "My customers will be upset and I will lose business."
We start off this week's episode with 4 great questions from the field including how to get started selling merchant services and how to compete with software providers. The insider's report contains keys to building a profitable, long term book of business that has resale value and you will not want to miss this great information from Patti Murphy.
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