Merchant Sales Podcasts:

This week Austin Mac Nab, Managing Partner at VizyPay, explains that company's unique approach to cash discounting and how it resonates with merchants. Plus, he discusses the Look Local First program, created by VizyPay to encourage consumers to spend locally. Then Patti reports on the card brands extending the EMV compliance deadline for pay-at-the-pump devices, and James offers proven strategies for overcoming merchant objections.

It’s time to start thinking strategically about our shifting marketplace and how to adjust business models for future growth. James and Patti offer some insights to help jump-start the process.

Visa and Mastercard plans for revising interchange, originally scheduled for April, now appear to be on hold, probably until October. Sal Rehmetullah, Founder and President of Fattmerchant, explains how many of the planned changes aim to broaden card acceptance, particularly in merchant categories dominated by cash, check and ACH payments. Patti reports on how consumers and merchants are embracing contactless payments, and James describes pricing strategies for cash discounting.

Adam Bloomston, President of Payroc, describes what his company is doing to help small business clients cope with the financial fallout from COVID-19. Plus, Patti reports on how contactless payments may become the new normal for card-present transactions, and James explains the importance of geography when planning prospecting strategies.

Gas stations offering pay-at-the-pump must make those pumps EMV compliant by October 1, or risk fraud liability. Eric Goldberg, Vice President of Sales at Sound Payments, explains how ISOs and agents can resell a cost- and time-effective solution that retrofits card-accepting gas pumps for EMV compliance. Plus Patti discusses an email template for merchant outreach, and James describes the 2-phase approach needed to successfully sell by phone or social media.

The economic upheaval brought on by the COVID-19 pandemic is already causing a spike in card chargebacks, particularly in the travel and entertainment sectors. Suresh Dakshina, Co-Founder of Chargeback Grurus, explains what the card brands are doing, and what ISOs and agents can do to help merchants avoid losses from disputed transactions in these crazy times. Plus, James and Patti provide an overview of how ISOs and agents can put the federal government’s $2 trillion stimulus package to work for them and their merchants. And James explains how to leverage Facebook for merchant outreach.