News from the Wire

Bitcoin's Fold expands partnership with Visa

Friday, March 31, 2023 — 12:21:54 (EDT)

SAN FRANCISCO (PRWEB) MARCH 30, 2023--Today, Bitcoin rewards company Fold announced its global engagement with Visa, which will serve as the exclusive global network partner for Fold’s prepaid debit and credit products in North America, Europe and LAC. This builds on the momentum of the launch of the first Visa co-branded bitcoin rewards debit card in the spring of 2020 with the goal of expanding the reach to more Fold users around the world. Nearly $1 billion has flowed through Fold since the launch of the Fold Visa Debit Card with users rewarded over $30 million in bitcoin since launch of the app.

"In order to meet the growing demand for bitcoin onramps outside the U.S., we're thrilled to expand our engagement with Visa,” said Will Reeves, CEO of Fold. "We believe that bitcoin can be a powerful tool for people all over the world to take control over their finances, and we are committed to making bitcoin as easy and accessible as possible for everyone.”

Cuy Sheffield, head of Crypto at Visa, shared, “We believe that digital currencies will play a role in the future of financial services and money movement. We're excited to work with Fold to create new ways for consumers to spend and engage with digital assets.”

The expanded engagement with Visa will enable Fold to bring bitcoin rewards and financial products to new regions around the world. Fold will expand the existing Fold Bitcoin Rewards Debit Card globally, in addition to empowering existing local financial service companies to launch their own bitcoin rewards and financial products via Fold’s embedded bitcoin rewards and payments infrastructure.

Fold seeks to be the leader in global bitcoin adoption with a mission to make it easier for everyone to earn, buy, and use bitcoin. Through its partnerships with major retailers, Fold is making it simpler than ever to use bitcoin to purchase goods and services, while its innovative rewards program is incentivizing the bitcoin community to use bitcoin more widely.

Fold has lined up several traditional banks, fintechs and consumer rewards programs in North America to leverage the new embedded bitcoin financial infrastructure and is looking for global partners to onboard in 2023.

Global users are encouraged to sign up for the early global access waitlist on the Fold website www.foldapp.com/global today.

For media inquiries, please contact Phil LeRoy at (310) 260-7901 phil{at]melrosepr[dot]com.

About Fold

Fold, the leading bitcoin rewards company, offers the easiest and simplest way to earn bitcoin on everyday purchases. Holders of the Fold Bitcoin Rewards Visa Debit can earn bitcoin on every purchase they make or take advantage of exclusive opportunities to earn bitcoin when shopping at partner brands. The Fold mobile app is available for download for Android or iOS.

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Source: Company press release.