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CRA: 70 percent of digital transformation projects fail

Thursday, February 25, 2021 — 13:01:17 (EST)

Boston, MA – February 25, 2021 – While many business teams embrace the mantra of “people, process and technology” as though it were a meditative chant for success, they are often not aware of the disparity between theory and reality and the challenges to achieve a harmonious orchestration of all three components. The Why Orchestrating “People, Process and Technology” is Imperative for Transformation Projects, authored by the Cambridge Retail Advisors team offers insight on how to make transformation projects more successful.

Today’s retailers, wholesalers and brands are challenged more than ever with dramatically changing consumer expectations, new sources of products, digital interaction on mobile devices, and the shifting competitive landscape. According to a McKinsey study, when 70 percent of transformations fail, a company needs a proven strategy to beat the odds.[1] These companies no longer have the luxury to take on a transformation that does not deliver results the first time as there is no time for do-overs.

“For retailers to succeed in today’s competitive environment, an orchestrated regimen of transformation must be initiated and delivered without fail,” said Linda Mason, retail transformation leader at Cambridge Retail Advisors. “What is needed is a leader who can inspire and manage the change in culture necessary to embrace the paradigm shift rather than fall victim to it. This has created a new organizational role – the chief transformation officer (CTO).”

Transformation is about orchestration, not just administration. Understanding this key distinction is how organizations achieve successful transformation projects.

To download the Why Orchestrating “People, Process and Technology” is Imperative for Transformation Projects white paper, visit:


About Cambridge Retail Advisors

Cambridge Retail Advisors (CRA) is an innovative and independent retail store and restaurant consulting firm dedicated to providing superior service and enduring value to our clients. CRA combines its consultants’ deep retail and restaurant business knowledge and cross-functional capabilities to deliver and implement client specific strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients achieve their maximum business potential. CRA’s consulting services include: Strategy Business Intelligence
 Business Process Optimization Point of Sale (POS) Mobile POS Store Systems and Operations Payment Security CRM Customer Experience & Engagement Order Management E-Commerce Merchandise Management Unified Commerce Supply Chain Micro-fulfillment CFOaaS Private Equity

For more information, visit: www.cambridgeretailadvisors.com

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Source: Company press release. end of article

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