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Boulevard appoints Greg Wookey as CFO

Monday, December 02, 2019 — 14:41:23 (EST)


Building on last month’s announcement of $11M raised in Series A funding, Boulevard, the technology company transforming the way premium spas and salons do business, today announced the appointment of Greg Wookey as the company’s first Chief Financial Officer. In his new role at Boulevard, Mr. Wookey will be responsible for overseeing the company’s finance, accounting, corporate development, financial planning & analysis (FP&A) functions, as well as leading Boulevard’s payments business unit.

Mr. Wookey’s appointment is part of a larger effort to capitalize on Boulevard’s momentum in the market. Now a team of over 50 full-time employees, Boulevard’s platform-as-a-service (PaaS) is processing over $100 million in customer payments for premium salons and spas like Chris McMillan the Salon, Kelley Baker Brows, Matthew Morris Salon and Skincare, MèCHE Salon, SEV Laser, Spoke & Weal, and TONI&GUY.

Bringing more than 30 years of financial and operational experience in the tech industry to his new role, Mr. Wookey has a proven track record of driving profitable growth for several private and public companies. Prior to joining Boulevard, he served as the CFO for Inbenta, a company that provides AI and natural-language understanding for search, chatbots, and knowledge management. Before Inbenta, he spent nearly seven years at MINDBODY, Inc., where he served as the CFO and SVP of Merchant Processing Division. His expertise also earned him a position on both the Retail Technology Committee and Payment Sales & Strategy Committee for the Electronic Transaction Association.

"Not only is Greg an incredible finance leader and team builder, but he is also one of the industry's foremost experts on payments-enabled vertical SaaS," said Matt Danna, Co-Founder & CEO, Boulevard. "Greg is joining our team at the perfect time. Having just raised our Series A, he will be instrumental in ensuring we deploy our capital against the most strategic and highest ROI opportunities."

“I’m very excited to be part of the Boulevard team. Boulevard’s industry-leading technology enables high-end salons and spas to operate faster, smarter, and more efficient,” said Mr. Wookey. “It’s an exciting time to be with a company like Boulevard which is on a quest to transform an entire industry. I’m committed to ensuring that Boulevard is prepared to continue its phenomenal growth through a proven strategy of operational excellence.”


Boulevard is transforming business management for premium beauty service brands through their proprietary platform-as-a-service. Developed in collaboration with industry-leading owners and operators, Boulevard is the only management tool built specifically for appointment-based businesses that deliver ease of use with style and sophistication. The company’s solution is carefully designed to automate workflows and drive revenue while allowing brands to offer a personalized experience that keeps clients coming back. Current partners include Chris McMillan the Salon, MèCHE Salon, SEV Laser, Spoke & Weal, and TONI&GUY. Founded in 2016 and based in Los Angeles, Boulevard is led by co-founders Matt Danna (CEO) and Sean Stavropoulos (CTO). For more information, visit joinblvd.com or follow us on Twitter, Facebook, and Linkedin. #joinblvd

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Source: Company press release. end of article

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