News from the Wire

ATMIA, Kahuna host in-depth EMV webinar for IADs, issue white paper

Tuesday, August 06, 2013 — 16:20:19 (EDT)

Bloomington, Ill. and Sioux Falls, S.D., Aug. 6, 2013 — ATM security is an on-going arms race. Like the days of the Cold War, one side gains a technological advantage and then the other side finds a way to defeat it. With the advent of the EMV standard, the payment card industry feels they have developed the mother of all deterrents to crime. So far, criminals have not been able to clone or create fake EMV cards.

With full liability shifts for ATM MasterCard® transactions just three years away on Oct. 1, 2016, and for Visa® on Oct. 1, 2017, the question facing the industry is — will winning the arms race be worth the cost?

To help address IAD concerns about EMV, the ATM Industry Association and Kahuna ATM Solutions will host a webinar, The Long Road to EMV: An In-Depth Look at EMV & How It Will Impact IADs, August 22 at 10 a.m. CST. A white paper that provides more details on the issue will be released August 23.

The free webinar will cover: the reasons the U.S. is moving to EMV, the importance of a common debit solution, the cost of fraud vs. the cost of migration, how EMV will / will not benefit IADs, the move to mobile technology and how it could leapfrog EMV, implication of the liability shift for IADs, and the need for education once EMV technology is in place in the United States.

The Long Road to EMV: An In-Depth Look at EMV & How It Will Impact IADs is the second in a series of webinars / white papers produced by ATMIA and Kahuna as a follow up to the 2013 U.S. independent ATM deployer (IAD) survey. The survey found that complying with EMV migration deadlines was a major concern for IADs with 50 percent of respondents indicating it is one of their biggest legislative / compliance / network fears, worries or concerns.

"There are many steps that must be taken before EMV transactions can be processed at ATMs in the United States," says U.S. ATMIA executive director David Tente, who represents the ATM industry on the EMV Migration Forum. "This webinar and the corresponding white paper will help IADs understand what those steps are and what needs to be accomplished before all the pieces are in place and the industry is ready for full deployment."

“I believe IADs will find the webinar and white paper very informative,” says Bryan Bauer, president of Kahuna. “The better we understand the implication of the liability shift, the better prepared we will be to make informative decisions that could affect our businesses for years to come.”

ABOUT ATMIA — The ATM Industry Association, established in 1997, is a non-profit global trade association with approximately 3,700 members in 60 countries. As an independent, non-profit trade association, our mission is: to promote ATM convenience, growth and usage worldwide; to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations. If you wish to join, please contact a member of the ATMIA team. Follow ATMIA: LinkedIn, Twitter, YouTube

ABOUT KAHUNA — Kahuna ATM Solutions is the ATM industry’s ONLY business development service company dedicated to the success and profit maximization of independent ATM deployers and ATM operators. Originally founded in 1995, Kahuna ATM Solutions has been considered a trusted industry leader for over a decade. Currently, the Kahuna affiliate network contracts for the processing and management of more than 20,000 ATMs across the United States; accounting for over 70 million transactions annually. Visit www.KahunaATM.com or call 1-888-357-8472 to learn more.

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Source: Company press release.