News from the Wire

Cellit introduces mobile coupon redemption solution

Wednesday, November 12, 2008 — 10:57:34 (EST)

Las Vegas, Nov. 12, 2008 -- Cellit announced today the launch of their stand-alone coupon redemption Widgit(R) at the In-Store Marketing Institute Expo. This new Widgit enables retailers and QSR brands the ability to redeem and track mobile coupons in real-time directly through their Windows-based point of sale system, without costly integration.

"We have had significant interest in a way to quickly track coupons delivered to the mobile phone," said David Wachs, President of Cellit. "While we have been delivering mobile coupons for years now, our new Widgit enables a higher level of integration with our clients, virtually eliminating the need for them to change their business processes to accept mobile coupons. The Widgit provides the flexibility to work on multiple POS systems without any significant technical installation and can be set up within minutes on most systems."

The system is already in use across several Cellit clients, ranging from lodging and casino installations, to franchised food outlets. Running in the background behind the POS system, the Widgit can be quickly activated to enter redemption codes before or during the customer checkout process. The Widgit is tied into Cellit's real-time database to ensure accurate reporting and redemption information.

"It's another way that we are trying to create powerful, yet simple-to-use solutions to meet the precise needs of our clients," Wachs said. "We are thrilled by the immediate interest in the system from our existing client base and are proud to unveil the system to the public at the In-Store Marketing Expo."

The Widgit complements the Cellit Studio platform, a web-based system for managing mobile marketing campaigns and CRM initiatives. Through Cellit Studio, Cellit clients can create and deploy campaigns ranging from text-to-vote and text-to-win to alerts and surveys. Cellit Studio's mobile couponing engine provides a robust system for delivering unique coupon codes to each customer, enabling completely track-able offers and a high level of offer targeting.

"Cellit Studio was designed from the start to provide uniquely track-able coupon codes within each offer", continued Wachs. "Now, the store clerk no longer has to log on to the Cellit Studio web site to redeem the coupons and ensure their validity. The user simply presses a hotkey from within their POS and the Widgit appears. It is a simple solution to the complex problem of mobile coupon redemptions."

The Widgit can be installed within a few minutes on any point of sale system connected to the internet, running Windows 95 or above. For clients requiring a higher level of integration with their POS and business processes, Cellit also offers a complete programming API.

The In-Store Marketing Expo is being held at the Las Vegas Convention Center November 12-14th, 2008, where Cellit is an exhibitor at Booth #484.

About Cellit, LLC

Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Hearst Corp., HSBC, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: www.cellitmarketing.com .

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Source: Company press release.