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NYMBUS, Segmint to innovate payments analytics

Thursday, April 08, 2021 — 12:53:38 (EDT)

CUYAHOGA FALLS, OHIO (PRWEB) APRIL 08, 2021--NYMBUS®, a leading provider of banking technology solutions, today announced a new partnership with data and analytics company Segmint® to enrich Nymbus’ customer-based transaction data across its entire suite of banking products and services.

The content of merchant payment transactions is often cryptic and non-descript, making it difficult to distill into a merchant name. Segmint’s Merchant Payment Cleansing is a critical tool that allows financial institutions to better understand customer transaction behavior and model spend patterns, turning complex and hard to use data into actionable insights for enhancing customer experiences, analytics and modeling investments.

To date, Segmint’s automated process combined with the granularity of human scientific research has scrubbed more than 20 billion customer transactions to deliver merchant name and levels of merchant categorization; this process produces highly accurate results with specificity on the data.

“Translating data towards creating better banking experiences is important to both banks and credit unions,” said Larry McClanahan, Chief Product Officer at Nymbus. “Segmint applies an end-to-end data strategy that aligns with our shared vision of combining the people, process and technology required for meaningful innovation. Bringing their data-driven insights and analytical toolkit to our business operations further validates Nymbus’ commitment to digital transformation and growth on behalf of financial institutions.”

Furthered Adam Craig, President of Segmint, Inc., “Our data cleansing services lead the industry in speed, accuracy, and scale, giving our clients data analytics usage and the ability to model spend patterns. We also add ‘real humans’ to the process which ensures that the quality of our data lives up to the absolute highest standards.”

Nymbus has transformed the traditional banking model at an accelerated speed to keep financial institutions relevant as consumers demand contactless payments, digital platforms and personalized experiences. They are at the forefront of driving financial institutions of all sizes to be relevant by providing innovative solutions to support the entire digital customer journey.

“As Nymbus adds to their growing list of clients, our foundational partnership will be the catalyst in bringing ground-breaking developments around actionable use cases, financial management, and the structured personalized experiences that consumers demand in this new digital era,” said Nate Shahan, Chief Product Officer for Segmint.

About NYMBUS

Nymbus enables banks and credit unions of any size to grow and attract new market segments by delivering a full suite of banking technology, including Loan Origination, CRM and Digital, along with the operational resources to launch and run a new digital bank. Whichever growth path you choose, Nymbus buys back decades of lost time and accelerates your ability to engage and support the entire customer journey.

About Segmint

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

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Source: Company press release.