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Friday, January 11, 2019 — 14:50:40 (EST)

TruRating, GK Software partner to provide intelligent customer feedback to retailers

ATLANTA – January 1, 2019 -- TruRating, customer experience experts specializing in retail and hospitality insights, and GK Software USA, a leading provider of software solutions to the retail, grocery and hospitality industries, announced today that they will be working together to bring even more value to GK Software customers.

TruRating’s original point-of-payment customer feedback software will integrate with GK’s platform to provide retailers the ability to ask each customer one question at check out. Rotated with every transaction, the questions cover a range of elements relating to the in-store experience. The simplicity of the solution means that an average of 88% of customers are happy to respond – an unheard-of response rate in the world of customer surveys and CX platforms. In addition, the integration will soon deliver a new, AI-driven opportunity to retailers – the ability to trigger different, specific questions based on customer actions, such as the brands or types of products purchased or use of a loyalty card.

“The possibilities of Dynamic Questions are vast, and we’re delighted to be showcasing it with GK Software at NRF,” said Georgina Nelson, TruRating CEO. “Their leadership and experience in the field of retail software, AI, and in-store solutions is renowned, which makes them an ideal partner for us to bring retailers access to never-before possible customer experience insights.”

TruRating was launched by Nelson in 2014 to help merchants better understand the ‘silent majority’ of customers who don’t leave feedback. “It’s more important than ever to understand what your customers want, particularly in the retail, grocery and hospitality industries” said Todd Barstow, Vice President of Sales for GK Software. “We strive to deliver our clients the latest in cutting-edge solutions, and our partnership with TruRating means we can provide a further advantage – the ability to better engage with and understand their customers.”

Visit the GK Software booth number 3267 at NRF to see TruRating’s Dynamic Questions demo in action.

To learn more about how TruRating can help your business, visit

Source: Company press release.

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