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Thursday, July 12, 2018 — 14:25:12 (EDT)

Blackhawk provides 2018 update on state of consumer gift card preferences

Pleasanton, Calif., July 11, 2018 – Blackhawk Network, a global financial technology company and a leader in connecting brands and people through branded value solutions, today released findings from the 2018 State of Consumer Gift Card Preferences survey.* The research, which is based on the responses of more than 3,000 U.S. adults, outlines trends in consumer gift card preferences and highlights consumer and employee preferences for gift cards as incentives.

“Gift cards hold mass appeal, and offer a seemingly endless range of options—physical, digital and mobile—giving brands and organizations new ways to engage with their audiences,” said Talbott Roche, chief executive officer and president, Blackhawk Network. “As consumer gift card purchasing and usage preferences continue to evolve, there will be more opportunities for merchants to drive traffic, sales and loyalty with their own gift card programs. Businesses can prepare themselves by considering consumer insights and embracing the changes coming to our industry.”

Key trends from the 2018 State of Consumer Gift Card Preferences research, include:

Interest in digital gift card options continues to grow.

“Despite growth in digital, the demand for physical gift cards is still strong and, in many cases, preferred,” said Roche. “But even as consumer attitudes shift toward digital gift cards, there is still a need for both mediums as part of consumers’ omnichannel journey. A big opportunity for both physical and digital growth lies with brands and organizations taking the personalization of gift cards to the next level.”

Millennial shoppers want to be engaged wherever they are through contextual commerce.

Personalization is important to the future of gift cards.

Consumers and employees prefer gift cards as incentives.

For more information about the 2018 State of Consumer Gift Card Preferences research, visit https://blackhawknetwork.com/consumer-gift-card-preferences/ .

*About the “2018 State of Consumer Gift Card Preferences” Report

“2018 State of Consumer Gift Card Preferences” is an internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.

About Blackhawk Network
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com , cashstar.com , hawkcommerce.com , hawkincentives.com or our product websites GiftCards.com , giftcardmall.com , Cardpool.com , GiftCardLab.com and OmniCard.com .

Source: Company press release.

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