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Tuesday, March 13, 2018 — 12:11:34 (EDT)

Self Point taps Edwards as Head of Sales

New York, March 13, 2018 -- Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces the appointment of Don Edwards as sales executive. With 30 years of experience immersed in the retail and technology industries, Edwards is expert at aligning clients’ needs with software solutions that deliver greater efficiencies and drive customer satisfaction.

“Don started at Kroger working on POS systems and then his career steadily progressed at major technology firms specializing in the retail industry,” said Duke Marr, chief marketing officer at Self Point. “His deep background in software that caters to food retailers and mass merchandisers allows him to understand the challenges that supermarkets face when they are raising the bar on their e-commerce strategies. Don eases the digital transformation journey for grocers because he serves as a go-between for technology teams, ensuring a smoother, faster transition.”

Edwards’ career spans sales leadership and business development roles at NCR Corporation, ECR Software and Index. He specializes in e-commerce and retail automation, including point-of-sale terminals, secure payments and barcode scanners.

“I’m excited to join the Self Point team because of the dedication and attention paid to grocery clients,” said Edwards. “We know that changing established processes and technologies can be difficult — especially when multiple departments will be impacted. We speak the grocers’ language and champion their desires to boost their competitive advantage, better connect with their shoppers, and modernize their communications.”

Self Point’s e-commerce solution combines with retailers’ point of sale systems, business processes and reporting infrastructure to create mobile first, online stores. The technology streamlines e-commerce for supermarkets by building user-friendly product catalogs and store maps directly from online and in-store transactions. With Self Point, grocers can optimize their omnichannel presence and promotional programs by using the solution suite to send highly personalized consumer messages, such as targeted offers, push notifications, emails and special messaging on their home pages.

For a complimentary consultation, please call (888) 300-9298 or email .

About Self Point
Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets, Piggly Wiggly and more. Visit to learn more.

Source: Company press release.

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