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National Retail Solutions delivers CPG campaigns to small merchants

Monday, January 09, 2017 — 11:37:29 (EST)

Newark, N.J., Jan. 9, 2017 -- National Retail Solutions (NRS), operator of one of the nation's fastest growing point-of-sale networks for independent retailers, said today that over 1700 customers nationwide have joined its point-of-sale (POS) network during its first year of operations. The company said that strong demand for its POS terminals and related services from retail customers will help further accelerate growth of its network in 2017. NRS is a subsidiary of IDT Corporation (NYSE: IDT).

"NRS is off to an extremely strong start," said Elie Y. Katz, President of NRS. "Bodegas and other independent retailers are hungry for our tools to help them compete against retail chains and big box stores. The NRS platform helps them to boost sales and drive customer traffic by enabling them to utilize special offers and coupons from consumer package goods (CPG) suppliers. From the CPG perspective, our platform provides unprecedented access and reach into the large and dynamic, ethnically focused consumer markets that these largely urban retailers serve."

The POS terminals that NRS has deployed with bodegas and other independent retailers are at the heart of its platform. The terminals, which include customer and retailer facing displays, scanners, and beacon technologies, enable retailers to offer and accept coupons and special offers from leading CPG providers. CPG suppliers' offers can be transmitted via the NRS platform to retailers and directly to the over 3.2 million members of NRS' popular rewards program, BR Club.

"For years, CPG suppliers have sought more effective ways to market to urban consumers. This large and diverse consumer segment typically purchases consumables from local, independent, ethnically-focused neighborhood stores," said Eli Korn, VP of NRS. "Through our platform, CPG's can reach both urban consumers and the independent retailers who serve them with targeted promotions, coupons, and POS advertising, while also providing a means to efficiently collect and analyze the associated transactional data."

About National Retail Solutions (NRS): NRS operates a point-of-sale (POS) terminal based platform to bodegas and other independent retailers nationwide. The NRS platform provides a robust portfolio of tools to help these retailers compete more effectively including loyalty programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® voice and payment services. Consumer package goods (CPG) suppliers access the NRS platform to provide promotions, coupons and special offers. The NRS platform provides CPG suppliers with unprecedented access and reach into the urban, ethnically focused consumer markets predominantly served by bodegas and other independent retailers. NRS is a subsidiary of IDT Corporation (NYSE: IDT).

About IDT Corporation: IDT Corporation (NYSE: IDT), through its IDT Telecom division, provides telecommunications and payment services to individuals and businesses primarily through its flagship Boss Revolution® and Net2Phone® brands. IDT Telecom's wholesale business is a leading global carrier of international long distance calls. For more information on IDT, visit www.idt.net .

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Source: Company press release. end of article

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