News from the Wire

Bluefin now offers PCI PTS-approved P2PE POI PAX devices

Tuesday, August 30, 2016 — 12:57:17 (EDT)

Atlanta, Aug. 30, 2016 -- Bluefin Payment Systems, the leading provider of PCI-validated Point-to-Point Encryption (P2PE) solutions for retail, healthcare and education, today announced the availability of the PCI PTS-approved P2PE POI PAX S300 & S500 devices for stand-alone and semi-integrated applications with EMV on the company’s PayConex payment platform.

Founded in 2001, PAX is an innovative global provider of secure electronic payment solutions with a comprehensive portfolio of PCI and EMV compliant electronic fund transfer point-of-sale (EFT-POS) terminals including Countertop, Mobile and Wireless, Multilane Retail and Contactless/NFC.

The rash of data breaches reported by large U.S. retailers in 2013 brought the issue of payment security to the forefront. As of August 23rd, the Identity Theft Resource Center (ITRC) reported 622 U.S. data breaches compromising 27,639,088 records in 2016.

Bluefin’s PCI-validated P2PE solution encrypts cardholder data within the PCI P2PE approved PAX S300 and S500 devices, preventing clear-text cardholder data from being available in an organization’s system and network where it could be accessible in the event of a data breach. This process devalues the card data rendering it useless to hackers. Card data is not decrypted until it reaches Bluefin’s decryption environment.

“PCI validated P2PE constitutes a critical element of card data security since it shields the entire payment ecosystem at the point of sale and as such renders any potential data theft completely useless,” said Ruston Miles, Chief Innovation Officer, Bluefin. “As a secondary benefit, the resulting PCI scope reduction can lead to significant time, resource and cost savings for any participating merchant. We are very excited to be extending the utility of our P2PE solution with the PAX devices.”

Both the PAX S500 and S300 can be loaded with one of four different applications. Two of the applications run the device in “stand-alone” mode, interfacing directly with Bluefin’s PayConex Virtual Terminal or API. The devices can also be loaded with two versions of the application for “semi-integrated” mode, allowing Bluefin’s merchants and ISV partners to integrate their own custom point of sale (POS) software to the device from a web browser. All applications enable EMV through Bluefin’s PayConex gateway.

Miles stated, “The semi-integrated solution is important for our partners because it gives them a flexible integration path that keeps card data out of the POS system. The stand-alone version will be beneficial to our university and healthcare clients that want to adopt a PCI-validated P2PE Solution but do not have a dedicated POS system that can be integrated.”

“Our stand-alone and semi-integrated hardware solutions, coupled with Bluefin’s PayConex payment platform, bring merchants and ISVs a leading solution for PCI-validated P2PE payments,” said Andy Chau, CEO and president of PAX Technology, Inc.

Bluefin completed certification of the PAX S500 and S300 to its PayConex gateway in July and is in the process of certifying to the PAX D210. Bluefin intends to have the PAX S500 and S300 listed as P2PE capable units on the PCI SSC website in September, with the PAX D210 listed later this year.

About Bluefin Payment Systems

Bluefin Payment Systems is the leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide. Bluefin specializes in PCI-validated Point-to-Point Encryption (P2PE) integrated and stand-alone solutions for retail, mobile, call center and kiosk/unattended environments, and secure Ecommerce technologies including transparent redirect and tokenization. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in New York, Chicago, Tulsa and Waterford, Ireland. For more information please visit www.bluefin.com/ . About PAX Technology, Inc.

PAX is one of the fastest growing POS terminal providers in the world. PAX has been serving the global retail marketplace for over ten years and has distribution in over eighty countries shipping over 6 million terminals worldwide in recent years. PAX offers a complete line of products and services supported by extensive R&D capabilities. In addition to a most competitive pricing model, quality assurance is the company’s top priority which enables PAX to have a strong advantage in the marketplace. For more information please visit paxtechnology.us/ .

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Source: Company press release.