News from the Wire

National Merchants Association's Berkenbile to speak at RSPA RetailNOW

Thursday, July 28, 2016 — 12:46:17 (EDT)

Temecula, Calif., July 27, 2016 — National Merchants Association, a bankcard leader and merchant advocacy group, today announced that Brian Berkenbile, VP of Sales and Customer Service, will speak on “Forming Your Alliance with a Payment Processor” at RSPA: Retail Now. Berkenbile will speak on Tuesday, August 2, at 8:00 a.m. in the San Antonio room of the Gaylord Texan Resort and Convention Center in Grapevine, Texas.

“Brian Berkenbile brings his extensive expertise to educate attendees of the RSPA: Retail Now show on how to partner with a payment processor to add streams of revenue to their everyday business,” said Heather Petersen, CEO, National Merchants Association.

In this session, Berkenbile will educate attendees on how forming an alliance with a payment processor can drive more business and add additional streams of revenue for merchants, independent agents and referral partners. This presentation focuses on the benefits of offering customers and clients additional services, the importance of choosing a processing partner that will add expertise to their line of work and how to diversify income by becoming a referral partner to a payment processor.

Session Highlights:

• How forming partnerships with payments processors can set merchants apart in today’s competitive business landscape

• How to evaluate a payment processor to determine a lucrative partnership

• How to diversify income by becoming a referral partner to a payment processor

• How to find the right partner to gain support and insights on issues, including:

  o EMV adoption — the migration to combat fraud

  o Mobile payments — Apple Pay, Android Pay, NFC payments

  o Value-added products — Gifts, loyalty cards, gateway solutions

  o Emerging technologies — biometrics, alternative payment solutions

Having owned and operated a small business, Berkenbile has meaningful insight into what business owners need to be successful. He holds a Bachelor of Science degree in Economics from the University of North Texas. He has been an Electronic Transactions Association Certified Payments Professional (ETA CPP™) since 2015 and currently serves on the ETA Payment Sales and Strategy Committee.

About National Merchants Association

National Merchants Association is a global merchant advocacy group and a leader in merchant services dedicated to helping merchants and agent partners grow their businesses by generating sales opportunities and maximizing profits. National Merchants Association works on behalf of businesses to eliminate the unnecessary and unreasonable fees associated with accepting electronic transactions, as well as provide the products and services to help them continue to be successful. Visit www.NationalMerchants.com or call 866-509-7199.

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Source: Company press release.