Portland, Maine, April 29, 2016 -- CashStar, the industry-leading provider in prepaid commerce solutions, today announced that its best-in-class prepaid commerce platform, CashStar Commerce, is powering numerous promotions this Mother’s Day from top retailers and restaurants. Taking advantage of personalized and convenient gifting experiences digital gift cards offer consumers, brands are running tailored campaigns to grow revenue across new and existing customers for the third largest retail holiday in the U.S.
“Mother’s Day is a significant gifting event, providing an opportunity for retailers and restaurants to run creative prepaid commerce campaigns that appeal to consumers, increase sales and drive loyalty,” said CashStar President and CEO Ben Kaplan. “It’s incredible to see so many clients and partners using the CashStar platform to power Mother’s Day promotions.”
According to NRF’s 2016 Mother’s Day Spending Survey, Americans anticipated spending an average of $172.22 on mom, with total spending expected to reach $21.4 billion. The survey also found that 43.2 percent planned to give a gift card, spending more than $2.2 billion. In addition, according to an IBM Digital Analytics Benchmark report, the week leading up to Mother’s Day in the United States in 2015 produced a year-over-year increase in web sales of approximately 15 percent. Recognizing growing consumer interest in gifting for this holiday, retailers and restaurants are leveraging CashStar’s platform to power exclusive promotions aimed at capturing their attention and interest.
Leading fashion specialty retailer Nordstrom and its off-price retail division, Nordstrom Rack, are offering a special personalization option for Mother’s Day, giving consumers the ability to upload their child’s artwork onto an eGift Card. Luxury hotel Fontainebleau Miami Beach is offering consumers who purchase a 50-minute hot rocks or Swedish massage, or a triple cleanse facial through May 9 an exclusive eight ounce Lapis body lotion and relaxation time at its iconic poolscape. Additional CashStar-powered promotions that are currently live or will be launching soon include:
For a full list of CashStar-powered Mother’s Day gift card deals, please visit: www.cashstar.com/buy-egift-card/#special-offers . Brand-specific terms of agreement can be found on each company’s digital gift card purchase page online.
About CashStar CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com , follow @CashStar or e-mail info@cashstar.com .
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Source: Company press release.
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